4.01 Word Scramble

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Term	Definition
Advertising	Any paid form of nonpersonal presentation of ideas, images, goods, or services.
Banner advertisements	Promotional messages appearing on the internet, usually at the top of web sites.
Bus/Car wrap	A form of out-of-home advertising; involves partially or completely covering a vehicle with an advertisement, turning the bus or car into a mobile billboard.
Channels of distribtution	Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user.
Convenience products	Goods and services purchased quickly and without much thought or effort.
Dealer incentive	A limited-time discount offered by a manufacturer to its intermediaries to prompt them to purchase and/or further promote the manufacture's products to customers.
Declining stage	The product life cycle stage in which sales and profits fall rapidly.
Direct mail	Promotional medium that comes to customers' homes and businesses in the form of letters, catalogs, postcards, faxes, folders, and e-mails.
Growth stage	The product life cycle stage in which sales rise rapidly.
Intermediaries	Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services.
Introductory stage	The product life cycle stage when the product first appears in the marketplace.
Maturity stage	The product life cycle stage in which sales peak and then increase at a slower rate or start to decline.
Media	The message channels used by a seller to promote a good, service, or idea, e.g., radio, television, newspapers, magazines, internet.
Merchandising allowance	A price reduction offered to intermediaries; often used to entice intermediaries to purchase a particular product or to reimburse intermediaries for their marketing costs.
Paid listings	Online advertisements that appear near the top of search engine results; may appear to the right of regular listings; often referred to as "sponsored" or "featured" resu;ts.
Pay-per-click link	An online advertisement placed by advertisers who pay their web host a fixed amount each time someone clicks on the ad.
Personal selling	The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities.
Product life cycle	The stages through which goods and services move from the time they are introduced on the market until they are taken off the market.
Product placement	A type of "other" media that uses products as props in movies, television shows, and computer games.
Promotion	A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.
Promotional mix	A combination, or blend, of marketing communication channels that a business uses to send its messages to customers (i.e. advertising, sales promotion, personal selling, and publicity)
Publicity	Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it.
Pull strategy	A promotional strategy that involves a producer promoting its products directly to the ultimate consumer or industrial user.
Push strategy	A promotional strategy that involves a producer promoting its products to intermediaries.
Sales promotion	Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases.
Search engine listing	An online advertisement appearing in a list of web sites generated by a search engine in response to a key word or words.
Shopping products	Goods and services purchased after the customers compare goods and stores in order to get the best quality, price, and/.or service.
Specialty products	Goods and services with special or unique characteristics that customers are willing to exert special efforts to obtain.
Target market	The particular group of customers a business seeks to attract.
Ultimate consumers	People who personally use a good or service to satisfy their own needs.
Advertisement	Any paid form of nonpersonal presentation of ideas, images, goods or services.
Competitor	A rival business that seeks to attract the same scarce customer dollars.
Customers	The people who buy goods and services.
Goods	Tangible objects that can be manufactured or produced for resale.
Image	The way something is viewed.
Intermediaries	Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services.
Marketing mix	The combination of the four elements of marketing - product, place, promotion and price.
Position	Image or impression of a business or organization that consumers have in their minds.
Product	A good, service, or idea a business offers its customers.
Promotion	A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.
Service(s)	Intangible activities that are performed by other people for money.
Target market	The particular group of customers a business seeks to attract.
Institutional promtion	A type of promotion that aims to create a certain image in the eyes of customers.
Patronage promotion	A type of institutional promotion designed to promote a firm's features or prestige.
Primary product promotion	A type of product promotion intended to stimulate demand for an entire class of goods or services.
Product promotion	A type of promotion that aims to persuade customers to buy a good or service.
Promotion	A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.
Public-relations promotion	A type of institutional promotion created to deal with controversial public issues that are related to a company or its products.
Public-service promotion	A type of institutional promotion that informs customers about noncontroversial issues that are in the public's interest.
Secondary product promotion	A kind of product promotion intended to stimulate demand for a particular brand of product.

Created by: ZLittle97

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