Marketing Chapter 18
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| institutional advertising | show 🗑
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| competitive advertising | show 🗑
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| comparative advertising | show 🗑
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| show | advertising used to remind consumers about an established brand's uses, characteristics, and benefits
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| show | advertising that assures users they chose the right brand and tells them how to get the most satisfaction from it
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| advertising campaign | show 🗑
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| target audience | show 🗑
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| advertising platform | show 🗑
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| advertising appropriation | show 🗑
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| percent-of-sales approach | show 🗑
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| regional issues | show 🗑
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| copy | show 🗑
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| artwork | show 🗑
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| illustrations | show 🗑
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| show | the physical arrangement of an advertisement's illustration and copy
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| pretest | show 🗑
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| show | a panel of a product's existing or potential buyers who pretest ads
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| unaided recall test | show 🗑
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| public relations | show 🗑
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| show | a new story type of communication about an organization and/or its products transmitted through a mass medium at no charge
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| press conference | show 🗑
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
lilready44
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