Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password

Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.

Term

advertising
click to flip
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't know

Term

institutional advertising
Remaining cards (36)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing Chapter 18

TermDefinition
advertising
institutional advertising
advocacy advertising
product advertising
pioneer advertising
competitive advertising tries to stimulate demand for a specific brand by promoting its features, uses, and advantages relative to competing brands
comparative advertising compares the sponsored brand with one or more identified brands on the basis of one or more product characteristics
reminder advertising advertising used to remind consumers about an established brand's uses, characteristics, and benefits
reinforcement advertising advertising that assures users they chose the right brand and tells them how to get the most satisfaction from it
advertising campaign the creation and execution of a series of advertisements to communicate with a particular target audience
target audience
advertising platform basic issues or selling points to be included in an advertising campaign
advertising appropriation
objective-and-task approach
percent-of-sales approach
competition-matching approach
arbitrary approach
media plan
cost comparison indicator
regional issues versions of a magazine that differ across geographic regions
copy the verbal portion of advertisements
storyboard
artwork
illustrations
layout the physical arrangement of an advertisement's illustration and copy
pretest evaluation of advertisements performed before a campaign begins
consumer jury a panel of a product's existing or potential buyers who pretest ads
posttest
recognition test
unaided recall test
aided recall test
public relations
publicity a new story type of communication about an organization and/or its products transmitted through a mass medium at no charge
news release
feature article
captioned photograph
press conference
Created by: lilready44
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards