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Marketing Chapter 18 Test

Enter the letter for the matching Definition
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1.
consumer jury
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2.
copy
A.
the verbal portion of advertisements
B.
a panel of a product's existing or potential buyers who pretest ads
Type the Term that corresponds to the displayed Definition.
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3.
tries to stimulate demand for a specific brand by promoting its features, uses, and advantages relative to competing brands
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4.
versions of a magazine that differ across geographic regions
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5.
evaluation of advertisements performed before a campaign begins
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6.
advertising that assures users they chose the right brand and tells them how to get the most satisfaction from it
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7.
a new story type of communication about an organization and/or its products transmitted through a mass medium at no charge
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8.
the creation and execution of a series of advertisements to communicate with a particular target audience
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9.
advertising used to remind consumers about an established brand's uses, characteristics, and benefits
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10.
the physical arrangement of an advertisement's illustration and copy
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11.
compares the sponsored brand with one or more identified brands on the basis of one or more product characteristics
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12.
basic issues or selling points to be included in an advertising campaign

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