Term | Definition |
Sports Mktg. | The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. |
Perishable Experience | a football game you played, you will never play again |
Sporting goods | Tangible, manufactured products that make the game possible |
Intangible | An experience you can see, feel, and participate in |
Event Mktg. | A designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization. |
Immediate fulfillment | produce & consumer the product at the same time |
Organized participants | walking in the woods, jogging, freedom pf rules |
Personal connection | build consumer trust for the production |
private events | weddings, birthdays, family events, anniversaries |
spectators/fans | observers of the sporting event |
sponsors | Businesses or organizations that pay to associate their names or products with a sporting event. |
unorganized participants | walking in the woods, jogging, freedom of rule |
brand awareness | build awareness of your product by marketing the event |
corporate events | conferences, seminars, trade shows, team building, heme parties, VIP events, incentive travel |
facility | Time wanner arena, lowes motor speedway. a building for the performance of activities or functions. |