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COMM324 - Exam 2

QuestionAnswer
What are key features, themes, and tensions of westerns? Contradiction in masculinity, patriarchal frame of male leaders and protectors. Contradiction in colonial pursuit with little verse big business and women as a prize or obstacle. Themes:religion/law v. justice, brokenness/redemption.
What is Sanger’s legacy regarding contemporary attitudes toward sexual relationships and parenthood as a choice? Sexual relationship & mutual enjoyment, quality of life, unwanted pregnancy, parenthood is a choice, "free motherhood"
Ideograph A key term that reveals a culture’s ideologies & values. Are often “characterized by slogans”
For Sanger’s address, “A Moral Necessity for Birth Control,” what was her rhetorical context? What arguments did she make? Eugenics mvmt 19th amendment, labor mvmt v. industrialization. Argument: poverty of working class immigrants, forced motherhood, miscarriages.
How does Ehrenreich describe masculinity in the 1950s? It required the predictable, sober ingredient of wisdom, responsibility, empathy, (mature) heterosexuality and ‘a sense of function,’ or, as a sociologist would have put it, acceptance of adult sex roles.
What assumptions of sexuality did we discuss in class regarding post-WWII era/1950s? Why are they inaccurate? Males not in leadership assumed not sexually “weak,” but deviant (psuedo-homosexuality).
How did race and social class intersect with expectations of American men and women in post-WWII era? “Breadwinner vs. loser.” Alternative = playboy (for white males, “Homemaker vs. loser.” Alternative = nothing really (for white females), Faithful servant vs. threat/contagion (Afr. Americans),
What is social shame and how did it influence/regulate 1950s notions of gender? Regulated by unwavering public gaze. Regulates identity & place through law and social convention; subject to punishment. An emotion experienced both personally & collectively.
What ideas about femininity, masculinity, sexuality, and marriage are promoted in Mona Lisa Smile and Far From Heaven? Women behind the man, his success depends on you. Satisfaction of childbearing & mature vaginal sexuality would make up for sacrifices.
How was women’s liberation rhetorical when it didn’t have a specific rhetorical leader, audience, or place? Movement with a purpose, the personal is political, raise women's consciousness of social position and empower women as agents of change. Encourage women's self determination.
What are the unique features of women’s liberation rhetoric? Women’s liberation discourse reflected more “state of mind” v. organized “mvmt”
What is the relationship between rhetorical criticism and popular discourse? How can we go about understanding film as rhetoric? Arena for contested ideology, meanings, primacy (mainstream v. outside) Influences of history, cultural authority, social change . Representations/symbols of ideals and practical living.
What is media? How do media and gender intersect? A “network” of interactions Comprised of messages, audiences, sources, channels that intersects in ways that influence us—as audiences/consumers of discourse, lls us what’s important via agenda setting power, ells us who & what “women” and “men” are.
What misconceptions do we have about gender, power, and discourse? Masculinity = Power (independence). Femininity = Lack of power (dependence) Men = Leaders; Women = Followers *Power is seen as asymmetric. Mascl’ty/fem’ty are not universal archetypes (normative), Ethnicity, sexuality, class are not separate from gender.
Hegemony How different cultural ideologies are affirmed, resisted, or negotiated. Process/means of affirming (reproducing) dominant ideologies, to preserve the status quo against potential change.
Gaze Visual vantage point from which the audience sees (camera’s focus).
Dynamics of Gender Representations Women = caregivers; Men = breadwinner Women = victims/sex objects; Men = aggressors Men = independent; Women = dependent Men’s authority; Women’s incompetence
The Mary Tyler Moore Show (1970) New Womanhood. Traditional v. non-traditional. Setting: home v. work. Choice: single and working. A political career woman. Sex discrimination & gender conditioning. Intertextual: Sitcom=discourse. Dow argues TMTMS=Discourse w/in historical discourse.
Phronesis Social truths.
Created by: SDUMD13
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