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Marketing adevertisi

QuestionAnswer
reklama (zejm. tištěná) advertisment, ad
reklamní kampaň advertsising campaign
reklama (televizní) commercial
leták leaflet
plakát poster
placený inzerát classified ad
publicita publicity
značka brand
logo logo
sponzor sponsor
slogan slogan
tahák, velmi zmedializovaný (a většinou všemi chtěný) produkt hype
konkurence competition
billboard billboard (US), hoarding (UK)
speciální nabídka special offer
dohoda o sponzorství sponsorship deal
věrnost značce (např. u kuřáků) brand loyalty
reklamní/ propagační turné promotional tour
dražší časopis (s lesklými stránkami s kvalitního papíru) glossy magazine
reklama distribuovaná do pošt. schránek mailshot
podprahový signál, podprahová reklama subliminal message
umístění produktu (např. do filmu) product placement
propagace, inzerce advertising
reklamní kancelář advertising agency
propagující, inzerent advertiser
reklamní brožura booklet, brochure
pravidla reklamy code of practice
komerční televize commercial television
text inzerátu copy
textař inzerátu copywriter
efektivní vzhledem k vynaloženým nákladům cost-effective
účinný, působivý effective
za výhodnou cennu price effective
návrháři design staff
poutavý eye-catching
reklamní dárek free gift
reklamní vzorek free sample
zboží prodávané se slevou za účelem získání zákazníků loss-leader
zásilkový mail-order
katalog zásilkového obch. domu mail-order catalogue
obalová technika, balení packaging
cílové publikum target audience
prodat (obvykle ve významu "nabídnout a prodat pomocí náležité propagace") to market
čelit cenové konkurenci to meet the price competition
případný zákazník potential customer
uvedení ve známost, propagace, reklama publicity
Created by: lenkasluneckova
 

 



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