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Ch15: Marketing
Chapter 15: Closing the Sale
| Question | Answer |
|---|---|
| obtaining an agreement to buy | closing the sale |
| things customers do or say to indicate a readiness to buy | buying signals |
| initial effort to close the sale | trial close |
| to pledge oneself; to be bound to do | commit |
| come into the possession of something | acquire |
| encourages a customer to make a decision between two items | which close |
| used when a product is in short supply or when the price will be going up in the near future | standing-room-only close |
| the method in which you ask for the sale | direct close |
| method where you explain services that might overcome obstacles or problems | service close |
| selling additional good or services to the customer (items that will save them time or money in the long run) | suggestion selling |
| recognized with gratitude | appreciated |
| finding customers and keeping them satisfied | customer relationship management |
| amount or total | volume |