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Ch15: Marketing Test

Enter the letter for the matching Answer
incorrect
1.
the method in which you ask for the sale
incorrect
2.
finding customers and keeping them satisfied
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3.
used when a product is in short supply or when the price will be going up in the near future
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4.
come into the possession of something
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5.
selling additional good or services to the customer (items that will save them time or money in the long run)
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6.
method where you explain services that might overcome obstacles or problems
A.
suggestion selling
B.
customer relationship management
C.
direct close
D.
acquire
E.
service close
F.
standing-room-only close
Type the Answer that corresponds to the displayed Question.
incorrect
7.
obtaining an agreement to buy
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8.
amount or total
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9.
initial effort to close the sale
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10.
encourages a customer to make a decision between two items
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11.
to pledge oneself; to be bound to do
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12.
things customers do or say to indicate a readiness to buy
Type the Question that corresponds to the displayed Answer.
incorrect
13.
appreciated

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