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M6
Globalisation and Popular Culture
| Question | Answer |
|---|---|
| What is Globalisation? | The increasing interconnected and interdependence of societies. Societies now share norms and values and effect each other |
| What are the characteristics of Popular/Low Culture? | Mass appeal, trivial, simple, commercialised, short term |
| What are some examples of Popular/Low Culture? | Star Wars, Harry Potter, Avatar, Wicked, Great British Bake Off, Sabrina Carpenter, Taylor Swift etc |
| What are the characteristics of High Culture? | Intellectual, prestigious, good taste, worth preserving, set apart/in 'special places' |
| What are some examples of High Culture? | Shakespeare, Opera and Classical Music, Art, Historical Artefacts etc |
| According to the Post Modernist, Strinati, how are High and Low Culture Blending? | Internet Access = High Culture is more Accessible, Choice and Competition = High Culture is Not as Expensive, Mass Manufacturing = Rare Items are now Common, High Culture Borrows from Low Culture and Vice Versa |
| According to Marxist, Marcuse, how does Mass Culture Benefit Capitalism? | Increases Consumerism, Increases Disposability, Mass Manufacturing = More Traditional Factory Roles, Proletariat Distracted = Prevents Revolution |
| What is an evaluation of Blending High and Low Culture? | Although some of popular and high culture are blended, the majority of it is still separate - for example pay walls and private clubs for the wealthy |
| What is an evaluation of Mass Culture Benefits Capitalism? | Audiences no longer passively accept capitalism and are aware that they are being exploited. Citizen Journalists and Prosumers create content critical of mass consumerism and increased disposability |
| What are Flew's four Characteristics of Global Popular Culture? | New Media and the Internet, McDonaldisation, Cultural Homogenisation, Global Consciousness |
| What does Flew mean by New Media and the Internet? | New Media and the Internet allows for greater communication and the spread of media, cultures with stronger connections and better communication networks have greater influence over global popular culture |
| What does Flew mean by McDonaldisation? | American lifestyles, consumerism, materialism and focus on fun is presented as the norm to the globe |
| What does Flew mean by Cultural Homogenisation? | Each individual culture loses its uniqueness as norm and values blend across cultures |
| What does Flew mean by Global Consciousness? | An awareness of the importance of events, norms and values across the globe. Citizen Journalism means that any well populated country will have members of the public creating and disseminating their own cultures and media |
| According to the Marxist, Thussu, how is Global Infotainment replacing Serious Issues? | Serious political, economic and social issues are replaced with repetitive, entertaining, 'feel good', 'dumbed down' content. The bourgeoisie, use global popular culture to distract audiences from criticisms of society and inequality |
| According to the Marxist, Fenton, what is Cultural Imperialism? | Dominant Western culture is imposing their capitalistic, materialistic, consumerist media on unwilling non western native cultures. Something (Varied, personal cultures) is replaced by Nothing (Impersonal, meaningless copies of western ideas) |
| What is an evaluation of Global Infotainment replacing Serious Issues? | Audiences want Global Popular Culture. Audiences are not being controlled by the bourgeoisie, they control media themselves and decide what media to enjoy and consume |
| What is an evaluation of Cultural Imperialism? | Other cultures have influence over Global Popular Culture, not just America, for example Korea and KPop. |
| According to the Pluralist, Compaine, how does Global Popular Culture cause Wider Diversity and Choice? | Audiences can access superior media content to match diverse audiences tastes. Global competition drives content creators to create superior content. Audiences have multiple sources of news and learn to question sources of information |
| According to the Pluralist, Tomlinson, what is Glocalisation? | Media uses global formats and products but adapts them to local influences and marketing. Merging of global and local norms and values |
| According to the Pluralist, Tomlinson, what is Hybridisation? | New Media content and identities are created as different cultures mix together. Previous cultures are not replaced,new hybrids emerge globally. |
| What is an evaluation of Wider Diversity and Choice? | Media Saturation: The high volume of content often exceeds an individual’s capacity to process it, leading to information fatigue, desensitisation, and reduced responsiveness to important messages |
| What is an evaluation of Glocalisation? | Although glocalisation does occur, the majority of globalisation is Grobalisation: A greater focus on growing profits by spreading the same consumerism and capitalist production across the world |
| What is an evaluation of Hybridisation? | Concentrated Ownership: Less media is owned and produced by hybrid cultures, rather an increasingly small number of big media owners own and control an increasingly large amount of media |
| According to the Post Modernist, Baudrillard, what is a Simulacrum? | An image or representation or copy of something. Global popular culture has recently become overwhelmed with third order simulacrum that are more real than or don't have an original |
| According to the Post Modernist, Baudrillard, how do we live in a Hyper Reality? | Global audiences now live in a hyper reality: they have difficulty distinguishing simulations from in media from reality, being more affected by simulations |
| According to the Post Modernist, Strinati, how does Global Popular Culture (GPC) promote Consumer Choice and Identity? | GPC has become the prime influencer of identity: People consume for the associated symbolic representations. Global Media saturation causes all cultures to base their identity around consumer choices instead of culture, family and religion |
| What is an evaluation of Consumer Choice and Identity? | Intersectional: Not everyone in society gets their identity from global popular culture, many still get their identity from religion, family etc |
| What is an evaluation of Simulacrum? | Critical vs Post Modernist: Feminists and Marxists would argue that this theory does not explain how Simulacrums oppresses women or the working class and benefits the patriarchy and the bourgeoisie |
| What is an evaluation of Hyper Reality? | Audiences are not passive, they are able to distinguish between reality and simulations and actively warn others to be vigilant of 3rd order simulacrums like AI |
Created by:
Skyelark
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