Influence of materialism and prosperity on society, which similar to the 1920s, was very apparent in the United States during the 1950s.

Act of matching attitudes, beliefs and behaviors to group norms, which impacted the United States in a major way during the 1950s with the rise of new forms of mass media such as television.

New form of mass media introduced in the late 1940s that quickly grew in popularity with new shows and programs that helped create a more conformed national culture.

Payment card that allows qualifying consumers to immediately purchase goods and services, but pay their debt balance with interest later, which contributed to the rise of consumer culture in the 1950s.

Quick service restaurant chains that became popular during the 1950s and showed the success of new marketing techniques and standardized products.

New type of book binding introduced in the 1950s that is typically cheaper and faster to produce, which made it easier for more Americans to afford books.

New music genre of the 1950s that was inspired by a blend of African American rhythm and blues sounds with White country music and popularized by artists such as Elvis Presley and Chuck Berry.

Large businesses with diversified holdings that began to dominate entire industries in the 1950s such as food processing, hotels, transportation, insurance and banking.

Popular and best selling self-help book written by Dr. Benjamin Spock in 1946 that reaffirmed the traditional view of a woman’s role as caring for the home and children.

Book written by Harvard sociologist David Riesman, in which he criticized the replacement of the importance of individuality with the emphasis on conformity during the 1950s.

Book written by economist John Kenneth Galbraith who criticized the failure of wealthy Americans to address the need for increased social spending for the common good.

The Catcher in the Rye

Novel written by J. D. Salinger about the individual’s struggle against conformity through the lens of a troubled teenager's struggle with “phoniness.”

Novel written by Joseph Heller, in which he satirized the rigidity of the military and the insanity of war.

Group of rebellious writers and intellectuals in the 1950s who advocated for spontaneity, the use of drugs and rebellion against societal standards.

Government investigation of the Kennedy assassination led by Chief Justice Earl Warren that concluded Lee Harvey Oswald acted alone, but conspiracy theories still ran rampant.

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Culture After 1945

Term	Definition
Consumer Culture	Influence of materialism and prosperity on society, which similar to the 1920s, was very apparent in the United States during the 1950s.
Conformity	Act of matching attitudes, beliefs and behaviors to group norms, which impacted the United States in a major way during the 1950s with the rise of new forms of mass media such as television.
Television	New form of mass media introduced in the late 1940s that quickly grew in popularity with new shows and programs that helped create a more conformed national culture.
Credit Cards	Payment card that allows qualifying consumers to immediately purchase goods and services, but pay their debt balance with interest later, which contributed to the rise of consumer culture in the 1950s.
Fast Food	Quick service restaurant chains that became popular during the 1950s and showed the success of new marketing techniques and standardized products.
Paperback Books	New type of book binding introduced in the 1950s that is typically cheaper and faster to produce, which made it easier for more Americans to afford books.
Rock and Roll	New music genre of the 1950s that was inspired by a blend of African American rhythm and blues sounds with White country music and popularized by artists such as Elvis Presley and Chuck Berry.
Conglomerates	Large businesses with diversified holdings that began to dominate entire industries in the 1950s such as food processing, hotels, transportation, insurance and banking.
Baby and Child Care	Popular and best selling self-help book written by Dr. Benjamin Spock in 1946 that reaffirmed the traditional view of a woman’s role as caring for the home and children.
The Lonely Crowd	Book written by Harvard sociologist David Riesman, in which he criticized the replacement of the importance of individuality with the emphasis on conformity during the 1950s.
The Affluent Society	Book written by economist John Kenneth Galbraith who criticized the failure of wealthy Americans to address the need for increased social spending for the common good.
The Catcher in the Rye	Novel written by J. D. Salinger about the individual’s struggle against conformity through the lens of a troubled teenager's struggle with “phoniness.”
Catch-22	Novel written by Joseph Heller, in which he satirized the rigidity of the military and the insanity of war.
Beatniks	Group of rebellious writers and intellectuals in the 1950s who advocated for spontaneity, the use of drugs and rebellion against societal standards.
Warren Commission	Government investigation of the Kennedy assassination led by Chief Justice Earl Warren that concluded Lee Harvey Oswald acted alone, but conspiracy theories still ran rampant.

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