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SocPsych Conformity
PSY2533 Chapter 7 Conformity
| Question | Answer |
|---|---|
| What is social influence? | The ways that people are affected by the real and imagined pressures of others |
| What are the three affects of yielding to influence? | Conformity, compliance, obedience |
| What was Muzafer Sherif’s (1936) study on? | How private acceptance forms in small groups using an optical illusion in darkness |
| What was Asch’s (1951) study on? | How public conformity forms in small groups using a line test |
| What is private conformity? | True acceptance of conversion of attitude |
| What is public conformity? | Compliance |
| What type of influence is associated with private acceptance? | Informational influence |
| What type of influence is associated with public conformity? | Normative influence |
| What are two main reasons for conformity | Desire to be right and fear of ostracism |
| What reason for conformity might one that is informationally influenced have? | Desire to be right |
| What reason for conformity might one that is normatively influenced have? | Fear of ostacism |
| What is Moscovici’s Theory | Minorities must be forceful, persistence, and unwavering in support of their position. However, they must also appear flexible and open-minded |
| What is Hollander's strategy? | People should first conform in order to establish their credentials as competent insiders. This will build up likeability and credibility to dissent |
| According to the dual-process theory, what type of conformity does majority inflict? | Public conformity |
| According to the dual-process theory, what type of conformity does minority inflict? | Private conformity |
| What is compliance? | Changes in behavior that are elicited by direct requests |
| What human trait is often linked to compliance and makes requests granted easily? | Mindlessness |
| What is the Norm of Reciprocity? | The tendency to treat others the way we have been treated |
| What is the foot-in-the-door technique? | Smaller request leads to the real request |
| What is the door-in-the-face technique? | Larger request leads to real request |
| What is lowballing? | Secure a request and then increase the size of the request by revealing hidden cost |
| What is the that's-not-all technique? | Begins with inflated request, then decreases its apparent size by offering a discount or bonus |
| What is the but-you-are-free technique? | Adding a phrase that emphasizes freedom to choose, increasing acceptance of request |
| What is obedience? | Change in behavior as a result of a direct command from an authoritative figure |
| What was Milgrim's research? | Studied obedience by having an authority figure order participants to shock a confederate |
| What percentage of the 40 participants in Milgram's research delivered the full 450 volts? | 65% |
| What was the average number of shocks delivered by participants in Milgram's research? | 27/30 |
| What factors affect obedience? | The authority figure, the proximity of the victim, the experimental procedure |
| What is fascism? | Fascism is a far-right, authoritarian, and ultranationalist political ideolog |
| What scale rates fascism? | F-scale |
| What instigates Right-Wing Authoritarian (RWA) aggression? | Fear |
| What are traits of Right-Wing Authoritarians (RWA)? | Belief perseverance, compartmentalized thinking, ignorance |
| What determines Right-Wing Authoritarianism (RWA)? | Genetics |
| How is Social Dominance Orientation (SD) different from Right-Wing Authoritarian Orientation (RWA)? | SD's are more self-aware, hostile, and authoritative |
| Which orientation provides submissive followers? | Right-Wing Authoritarian Orientation |
| Which orientation provides power-seeking leaders? | Social Dominance Orientation |
| What does a single ally do for a dissenting individual? | Greatly increase confidence |
| What is social impact theory (Latane 1981)? | Social influence depends on the strength, immediacy, and number of sources |
| What is the first factor of social impact theory? | The strength of a source is determined by status, ability, or relationship to a target. The stronger the source, the greater the influence |
| What is the second factor of social impact theory? | Immediacy refers to a source’s proximity in time and space to the target. The closer the source, the greater its impact. |
| What is the third factor of social impact theory? | As the number of sources increases, so does their influence—at least up to a point. |