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SocPsych Conformity

PSY2533 Chapter 7 Conformity

QuestionAnswer
What is social influence? The ways that people are affected by the real and imagined pressures of others
What are the three affects of yielding to influence? Conformity, compliance, obedience
What was Muzafer Sherif’s (1936) study on? How private acceptance forms in small groups using an optical illusion in darkness
What was Asch’s (1951) study on? How public conformity forms in small groups using a line test
What is private conformity? True acceptance of conversion of attitude
What is public conformity? Compliance
What type of influence is associated with private acceptance? Informational influence
What type of influence is associated with public conformity? Normative influence
What are two main reasons for conformity Desire to be right and fear of ostracism
What reason for conformity might one that is informationally influenced have? Desire to be right
What reason for conformity might one that is normatively influenced have? Fear of ostacism
What is Moscovici’s Theory Minorities must be forceful, persistence, and unwavering in support of their position. However, they must also appear flexible and open-minded
What is Hollander's strategy? People should first conform in order to establish their credentials as competent insiders. This will build up likeability and credibility to dissent
According to the dual-process theory, what type of conformity does majority inflict? Public conformity
According to the dual-process theory, what type of conformity does minority inflict? Private conformity
What is compliance? Changes in behavior that are elicited by direct requests
What human trait is often linked to compliance and makes requests granted easily? Mindlessness
What is the Norm of Reciprocity? The tendency to treat others the way we have been treated
What is the foot-in-the-door technique? Smaller request leads to the real request
What is the door-in-the-face technique? Larger request leads to real request
What is lowballing? Secure a request and then increase the size of the request by revealing hidden cost
What is the that's-not-all technique? Begins with inflated request, then decreases its apparent size by offering a discount or bonus
What is the but-you-are-free technique? Adding a phrase that emphasizes freedom to choose, increasing acceptance of request
What is obedience? Change in behavior as a result of a direct command from an authoritative figure
What was Milgrim's research? Studied obedience by having an authority figure order participants to shock a confederate
What percentage of the 40 participants in Milgram's research delivered the full 450 volts? 65%
What was the average number of shocks delivered by participants in Milgram's research? 27/30
What factors affect obedience? The authority figure, the proximity of the victim, the experimental procedure
What is fascism? Fascism is a far-right, authoritarian, and ultranationalist political ideolog
What scale rates fascism? F-scale
What instigates Right-Wing Authoritarian (RWA) aggression? Fear
What are traits of Right-Wing Authoritarians (RWA)? Belief perseverance, compartmentalized thinking, ignorance
What determines Right-Wing Authoritarianism (RWA)? Genetics
How is Social Dominance Orientation (SD) different from Right-Wing Authoritarian Orientation (RWA)? SD's are more self-aware, hostile, and authoritative
Which orientation provides submissive followers? Right-Wing Authoritarian Orientation
Which orientation provides power-seeking leaders? Social Dominance Orientation
What does a single ally do for a dissenting individual? Greatly increase confidence
What is social impact theory (Latane 1981)? Social influence depends on the strength, immediacy, and number of sources
What is the first factor of social impact theory? The strength of a source is determined by status, ability, or relationship to a target. The stronger the source, the greater the influence
What is the second factor of social impact theory? Immediacy refers to a source’s proximity in time and space to the target. The closer the source, the greater its impact.
What is the third factor of social impact theory? As the number of sources increases, so does their influence—at least up to a point.
Created by: juangon
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