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Civics Vocab Ch11
| Term | Definition |
|---|---|
| Public Opinion | the total of opinions held concerning a particular issue |
| Mass Media | forms of communication that transmit information to large numbers of people |
| Propaganda | information, rumors, or ideas that are spread to influence or harm a person, group, movement, institution, nation, etc |
| Propaganda | relies on biases, assumptions, emotions, and values to persuade an audience to accept a certain position |
| Logical Appeal | the strategic use of logic, claims, and evidence to convince an audience of a certain point- can involve facts, figures, and any other kind of convincing data |
| Emotional Appeal | targets a person's emotion to create some kind of connection with the writer, speaker, etc |
| Testimonial | involves using endorsements from celebrities, experts, or satisfied customers to persuade others to support a particular viewpoint |
| Bandwagon | suggests that because everyone else is doing something, you should too |
| Name Calling | using an unpleasant label or description to harm a person, group, or product |
| Half Truths | a claim that is bold but based on at least a shred of the truth |
| Glittering Generalities | uses words or vague statements that sound good but have little real meaning |
| Plain Folks Appeal | when candidates stress that they understand the problems of average Americans and create an image of themselves that is similar to you in appearance |
| Card Stacking | involves presenting only one side of an issue while suppressing or ignoring opposing evidence |
| Strawman Fallacy | to argue a point that does not match the discussion |
| Interest Groups | organizations that seek to influence public policy and decisions made by the government officials on behalf of their members |
| Lobby | a space in which interest groups of individuals attempt to influence policy makers, often by meeting with them directly or by providing information and resources |
| Lobbyist | an individual hired by an interest group or organization to advocate for specific policies or legislation by influencing lawmakers and policy makers |
| Public-Interest Groups | interest groups that advocate for policies and issues that they believe benefit the broader public rather than specific private interests |
| Political Action Committees | organizations that raise and spend money to support or oppose political candidates, ballot initiatives, or legislation, often representing the interests of corporations, labor unions, or other interest groups |
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haleylorenson
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