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Design Thinking

Terms relating to Design Thinking

TermDefinition
Assumption Something that you believe to be true, without proof.
Brainstorming A method design teams use to generate ideas to solve problems.
Closed questions Usually involve a yes/no or one-word answer.
Convergent thinking Thinking that focuses on identifying a single answer to a problem
Divergent thinking Thinking creatively to explore many possible ideas.
Empathy The ability to identify and understand the feelings of another.
Interview To question or talk with someone to get information.
Observation Closely observe or monitor something or someone.
Open-ended questions Questions that cannot be answered with a simple 'yes' or 'no', but require a more detailed explanation.
Secondary research Collect existing research on a topic e.g. from books or the internet.
Survey A list of questions aimed at getting specific data from users.
User The person or group of people who will use the product or service.
Validate Check or prove that something is correct.
Bias Preference for a particular subject or thing.
Constraint Anything that might stop us from moving forward with a particular idea.
Ideate To imagine multiple ideas for solutions to problems, and building on those ideas
Prototype A rough, preliminary version of a product or service that you can show to users and seek feedback.
Prototype pitch A presentation to users about your idea.
Storyboard A series of sketches illustrating a narrative.
Wireframe A basic, 2-D representation of a web page, app interface, or product layout.
Failing Fast Embracing failure, aiming to fail early and often in a project, and using what has been learnt to innovate and improve ideas.
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