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Product Playbook

Programmatic - Display

QuestionAnswer
What is our minimum suggested budget for Programmatic/Display? $1000, but Stellantis can go as low as $500
What are our two demand side platforms (DSP)? DV360 StackAdapt
Where are Programmatic/Display ads placed? News Weather Channel Sports Yahoo CNN ABC Fox
What do we use to target for Programmatic/Display? Advanced 3rd Party Targeting: Bluekai, eXelate, LiveRamp, Experian, Eyeota Contextual Targeting 1st Party
What item is needed before a Dynamic Display launch? Inventory Feed with non-stock images
What is the minimum budget recommendation for Display? $2,500
How do we target for Display? Remarket users with the same vehicle they have previously looked at on your website
What item is needed before a Programmatic/Video launch? Creative Assets: 6 second MP4 1. HD 16:9 RATIO; 1920x1080 PIXELS 2. SQUARE or 4:3 IF AVAILABLE
What is our minimum suggested budget for Programmatic/Display? $1000, but Stellantis can go as low as $500
Where are Programmatic/Video ads placed? News Weather Channel Sports Yahoo CNN ABC Fox
What do we use to target for Programmatic/Video? Advanced 3rd Party Targeting: Bluekai, eXelate, LiveRamp, Experian, Eyeota Contextual Targeting 1st Party
What three items are needed before a Youtube (Video for Action) ad is launched? - Youtube Channel access as a manager or Admin - At least one 10-second or longer video in 1080p (12 second recommended video) - Video uploaded to Youtube
What is our minimum recommended budget for Youtube (Video for Action) ? $2,000 per strategy ($500 if FCA client)
Where are Youtube ads placed? YouTube Channels YouTube Videos Websites on the Google Display Network Apps on the Google Display Network
Targeting - How do we target for Youtube, geographically? (There are 5 things) Radius (no radius if running through DV360 platform) Zipcodes Cities States Airports+Universities
Targeting - How do we choose audience targets for Youtube? Demographics Interests Affinity Segments Custom Affinity Segments Life Event In-Market Segments Custom Segments Customer Match
What are the four capabilities for Youtube VFA ads? Trueview for Action Ads (non-skippable) Sitelink Extensions Call-to-Action Overlays Location Extensions to Google Maps(Requires linked GMB, cannot use CH marketing email)
What are the four types of call to action overlays? Call-to-Action Text Headline Text Long Headline Text Description Text
What is our minimum suggested budget for Youtube (InStream)? $1,500 per strategy (as low as $500 Stellantis)
Created by: savannahbankston
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