Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Product Playbook

Social Media

QuestionAnswer
What platforms do we have for social media ads? Meta (Facebook and Instagram), TikTok, Linked In
What four things are needed to launch any Meta ads? Access to the Facebook page Domain verification Pixel shared or set up in GTM Creative or inventory feeds
Turnaround Time - FB Ad live? 24 hours *pending compliance
Turnaround Time - Compliant FB Ad? 72 hours
Turnaround Time - Catalog setup? 1 week
Turnaround Time - Ad copy changed? 8 hours
What are the minimum budgets for Meta (FB + Insta)? $1,500 per focus (but Stellantis can go as low as $1,000)
Targeting - What is the geographical recommendation for FB + Instagram? (miles) 1-50 mile radius (15 minimum for HEC)
Targeting - What are the audience recommendations for FB + Instagram? (There are 5 recommendations) - 1st Party; min list size = 1 *will not serve if list is too small however; recommend layering if list is not large - Website Remarketing - Facebook Page Remarketing - Interacted with Ads Remarketing - 3rd Party Integrations (Oracle)
What are the 6 FB + Instagram ad types - Reach Ads - Website Traffic Inventory Ads - On-Facebook Destination - Lead Generation - Messenger Ads - Website Conversations
Definition - Which Ad Type? Ads are optimized to reach as many people as possible within the target audience to build brand awareness Reach Ads
Definition - Which Ad Type? Utilizes dynamic inventory feed to link users to VDP pages Website Traffic Inventory Ads
Definition - Which Ad Type? Utilizes dynamic inventory feed to send users to “Facebook VDP” and encourage users to message the client Facebook page On-Facebook Destination
Definition - Which Ad Type? Utilizes multiple creative types to optimize for Facebook lead forms Lead Generation
Definition - Which Ad Type? Ads are optimized to serve to users most likely to use messenger and lead the user to messenger when they interact with the ad Messenger Ads
Definition - Which Ad Type? Utilizes multiple creatives to optimize for lead generation on the clients’ website Website Conversions
What are Facebook and Instagram's additional reporting capabilities? (There are 4) - Matchback Reporting - Attribution Reporting - Dynamic Creative Performance - In-platform A/B Tests
Which item is needed before a TikTok launch? Motion graphic, GIF, or video up to
What is the minimum budgets for TikTok? $1,000 per campaign
Targeting - What is the geographical recommendation for TikTok? -DMA - City - State - Tiktok is currently testing zipcode and radius targeting internally but it is not available to partners yet.
Targeting - What are the audience recommendations for TikTok? (There are 5 recommendations)- - Interest Targeting - Device & Connections - Hashtag Interactions - Lookalike Audiences - Website Retargeting
What are the 5 ad types for TikTok? - Reach Ads - Website Visits - Video Views - Lead Generation - Conversion Ads
What item is needed before a LinkedIn launch? Social manager added as an admin to the Linkedin company page
What is the minimum budgets for LinkedIn? $1,000 per ad
Targeting - What is the geographical recommendation for LinkedIn? DMA States Cities (no radius or zip codes allowed)
Targeting - What are the audience recommendations for LinkedIn? (There are 5 recommendations) Job Experience Education Demographics Company Interests & Traits
What creative assets are used for LinkedIn ads? Single Image (Horizontal, Square, or Vertical) Video (Horizontal Ratio, Square Ration, vertical ratio)
What are the 7 LinkedIn ad types? Image & Video Carousel Ads Event Ads Conversion / Message Ads Lead Generation Text Ads Spotlight Ads
What are the two package options for Organic Social Posting? Standard and Premium
What does the Standard Posting Package cost for Organic Social Posting? $399/month
What does the Standard Premium Package cost for Organic Social Posting? $599/month and up
What is included in the Standard Posting Package? Posting 2x per week Posting to Facebook
What is included in the Premium Posting Package? Posting on alternate days 3 - 4x week Posting to Instagram (1x week) Posting content to Facebook and Instagram
What is needed before launching reputation management? Logins for each platform
What is the minimum budget for reputation management? $500/month
What is included in reputation management? Responses to ALL review, good and bad, on top platforms including: -Google+ Review Monitoring -Facebook Review Monitoring -Two other platforms of your choice, DealerRater, Cars.com. Yelp, etc. -Escalation of all negative reviews 3 stars and below
Created by: savannahbankston
Popular Standardized Tests sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards