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Entrepreneurship

12Rs of Opportunity Screening

QuestionAnswer
the opportunity must be aligned to your personal vision, mission, and objectives for the enterprise you want to set up Relevance
the opportunity must match the values and desired virtues that you have or wish to impart Resonance
the opportunity resonates with the entrepreneurs interests, skills Reinforcement of Entrepreneurial Interests
sales opportunity; big enough market to nurture growth Revenues
Addresses the unfulfilled or underserved needs and wants of customers, then you have a better chance of succeeding Responsiveness to customer needs and wants
Expansions: branches, distributorships, dealerships, or franchise outlets in order to attain rapid growth Reach
• Tapping many market segments of the industry • Wide range of products and services Range
• "next big thing" • "game changer" Revolutionary Impact
Yield the highest returns on investments Returns
Relative ease, obstacles, and competency Relative Ease of Implementation
Fewer resources are favored Resources Required
Risks: high technological, market, financial, and people risks Risks
Created by: yuniskie
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