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Entrepreneurship

Chapter 1- Planning the Enterprise

QuestionAnswer
guide of entrepreneurs throughout any business endeavor business plan
• entrepreneur's navigational course • serves investors and cautious financiers • managers and staff organizational strategies purposes of a business plan
1. Business Goals: Vision, Mission, Objectives 2. Executive Summary 3. Business Proponents 4. Target Customers and Main Value Proposition 5. Market Demand and Supply, Industry Dynamics, and Macro Environmental Factors Contents of a Business Plan (1 - 5)
6. Product Service Offering 7. Enterprise Strategy and Enterprise Delivery Strategy 8. Financial Forecast 9. Environmental and Regulatory Compliance 10. Capital Structure and Financial Offering Contents of a Business Plan (6 - 10)
contains the essence of an enterprise and stresses the value of the product offering to their target customers business concept
• formula on how the enterprise plans to make money • translated from the product concept business model
revenues, cost, investments, and finance/funding Four Areas of Moneymaking
• show the future and long-term prospects of the enterprise • mission, vision, objectives, result, and performance indicators business goals
the synthesis of the entire business plan that summaries contains everything that is relevant and important executive summary
builds and develops the game plan for attaining competitiveness enterprise strategy
the entire process of converting input resources into output outcomes enterprise delivery system
a group of customers with shared demographics who have been identified as the most likely buyers of a company's product or service target market
take into regard sufficient size, paying capacity and interest to purchase target customers
unique selling proposition of the enterprise main value proposition
the demographics and cultural dimensions that govern the relevant entrepreneurial behavior that dictate the major parameters of market behavior Social environment
• structure • social status • dynamics of the population • the people's beliefs, tastes, customs, and tradition Social environment factors
• defines the governance system of the country or the local area of business • drives the interest and foreign exchange rates • laws, rules, and regulations on allowable and disallowable business practices Political environment
includes all natural resources and the ecosystem that defines the habitat of man, animals, plants, and minerals Ecological environment
makes or breaks competing participants in any industry Technological environment
they will want to know who else are on board to share the burden of raising money to see the whole thing through resource providers
they will want to know if there will be enough sufficient funds to pay for the technology technology providers
they will want to know what strategies and performance indicators are being proposed governance and top management
they will want to know what programs, activities, tasks, and resources would be in place operating and support team
is the unique selling proposition of the enterprise main value proposition
must be described by highlighting the features and attributes that would most appeal to the target customers Product/ service
Created by: yuniskie
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