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The Nature of Qualit

TermDefinition
Paradigm models or framework for observation and understanding which shape both what we see and how we understand it
Epistemology theory of knowledge; views on how the social world should be studied
study population of qualitative data small number of participants; selected purposively, referred to as participants or interviewees
study population of quantitative data large sample size of representative cases, referred to as respondents or subjects
data collection methods of qualitative research in-depth interviews, observations, or group discussions
data collection methods of quantitative research population surveys, opinion polls, or exit interviews
analysis of qualitative research is interpretive
analysis of quantitative research is statistical
outcomes of qualitative research to develop an in initial understanding or to identify and explain behaviors, beliefs, or actions
When to use qualitative research - to understand complex issues -to explain people's beliefs and behaviors -to identify the social and cultural norms of a group or society
Ontology what we think reality looks like and how we view the world
Methodology how we gain knowledge about the world and how we collect research data
Positivism the social world should be studied in the same way as the natural world, using the same methodology as the natural sciences
interpretivism the social world should be studied in a fundamentally different way than the natural sciences
Objective of qualitative research to gain a contextualized understanding of behaviors, beliefs, and motivation
objective of quantitative research to quantify data and extrapolate results to a broader population
Purpose of qualitative research to understand why? how? what is the process? what are the influences or context?
purpose of quantitative research to measure, count, or quantify a problem; to answer how much? how often? what proportion? which variables are correlated?
data of qualitative research data are words
data of quantitative research data are numbers
outcomes of quantitative research to identify prevalence, averages and patterns in data, or to generalize to a broader population
emic perspective provides information on the insider's perceptions, beliefs and meaning system; reflects the cultural meaning that people attach to certain facts, events, or experiences
etic perspective the outsider's point of view, their opinions and beliefs
Created by: jenny.burchie
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