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Score a Career Vocab
| Term | Definition |
|---|---|
| corporate sales | in sports, the marketing of private seats of luxury boxes to business for their use on "company nights" or to entertain clients |
| event marketing | the process of planning and executing the conception and promotion of gatherings or activities that satisfy individual and organizational objects |
| group sales | the marketing of seats and ticket packages to social organizations |
| hallmark sports events | popular championships or tournaments that take place only at certain times, such as once a year or once every four years |
| hospitality | in event marketing, an activity that involves welcoming special guest and arranging for travel accommodations meals and entertainment |
| in-game promotions | a team or organization attempt to communicate with and entertain fans during the course of play |
| internship | training in which schools and business cooperate to provide on the job practice for learners |
| marketing research and development | systemic gathering, recording, analyzing, of data about a specific issue to implement plans on how target audiences |
| season ticket sales | In sports, the marketing of “full memberships” or complete season-long ticket packages to individuals or companies |
| sponsorship management | In event marketing, an activity that involves securing corporate funding for an event’s promotions costs or consulting with corporations to find events that reach the company’s target audience |
| sport marketing | The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives |
| ticket management | In sport/event marketing, an activity that involves coordinating the box office staff and keeping detailed ticket sales records |
| vendor coordination | In event marketing, an activity that involves organizing suppliers of goods or services who will be present at an event |
| volunteer coordination | In event marketing, an activity that involves delegating responsibility and assigning workers where they are needed |
| walk in promotion | In sports marketing, a team or organization attempts to communicate with and reward fans as they enter the sports venue |
Created by:
paisley.f668
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