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AP Govt CPHS Chap 14
AP Govt. CPHS Chap. 14
Question | Answer |
---|---|
Nominatin Campaign | That part of a political campaign aimed at winning a primary election. |
General Election Campaign | That part of a political campaign aimed at winning a general elecion. |
Personal Campaign | That part of a political campaign concerned with presenting the candidate's public image. |
Organizational Campaign | That part of a political campaign involved in fund-raising, literature distribution, and all other activities not directly involving the candidate. |
Media Campaign | That part of a political campaign in which the candidate reaches out to the voters, in person or via the media, to create a positive impression and gain votes. |
Voter Canvass | The process by which a campaign reaches individual voters, either by door-to-door solicitation or by telephone. |
Get-Out-The-Vote (GOTV) | A push at the end of a political campaign to encourage supporters to go to the polls. |
Campaign Manager | The individual who travels with the candidate and coordinates the many different aspects of the campaign. |
Campaign Consultant | The private-sector professionals and firms who sell to a candidate the technologies, services, and strategies required to get that candidate elcted. |
Finance Chair | A professional who coordinates the fund-raising efforts for the campaign. |
Pollster | A professional who takes public opinion surveys that guide political campaigns. |
Direct Mailer | a professional who supervises a political campaign's direct-mail fund-raising strategies. |
Communications Director | Ther person who develops the overall media strategy for the candidate, blending the free press coverage with the paid Tv, radio, and mail media. |
Press Secretary | The individual charged with interacting and communicating with journalists on a daily basis. |
Paid Media | Politica advertisements purchased for a candidate's campaign. |
Free Media | Coverage of a candidate's campaign by the news media. |
Positive Ad | Advertising on behalf of a candidate that stresses the candidate's qualifications, family, and issue positions, without reference to the opponent. |
Negative Ad | Advertising on behalf of a candidate that attacks the opponent's platform or character. |
Contrast Ad | Ad that compares the records and proposals of the candidates, with a bias toward the sponsor. |
Spot Ad | Television advertising on behlaf of a candidate that is broadcast in sixty-, thirty-, or ten-second duration. |
Inoculation Ad | Advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched. |
Candidate Debate | Forum in which political candidates face each other to discuss their platforms, records, and character. |
Political Action Committee (PAC) | Federally mandated, offically registered fund-raising committee that represents interest groups in the political process. |
Public Funds | Donations from the general tax revenues to the campaigns of qualifying presidential candidates. |
Matching Funds | Donations to presidential campaigns from the federal government that are determined by the amount of private funds a qualifying candidate raises. |
Hard Money | Legally specified and limited contributions that are clearly regulated by the Federal Election Campaign Act and by the Federal Election Commission. |
Soft Money | The firtually unregulated money funneled by individuals and political committees through state and local parties. |