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AP Govt CPHS Chap 14

AP Govt. CPHS Chap. 14

Nominatin Campaign That part of a political campaign aimed at winning a primary election.
General Election Campaign That part of a political campaign aimed at winning a general elecion.
Personal Campaign That part of a political campaign concerned with presenting the candidate's public image.
Organizational Campaign That part of a political campaign involved in fund-raising, literature distribution, and all other activities not directly involving the candidate.
Media Campaign That part of a political campaign in which the candidate reaches out to the voters, in person or via the media, to create a positive impression and gain votes.
Voter Canvass The process by which a campaign reaches individual voters, either by door-to-door solicitation or by telephone.
Get-Out-The-Vote (GOTV) A push at the end of a political campaign to encourage supporters to go to the polls.
Campaign Manager The individual who travels with the candidate and coordinates the many different aspects of the campaign.
Campaign Consultant The private-sector professionals and firms who sell to a candidate the technologies, services, and strategies required to get that candidate elcted.
Finance Chair A professional who coordinates the fund-raising efforts for the campaign.
Pollster A professional who takes public opinion surveys that guide political campaigns.
Direct Mailer a professional who supervises a political campaign's direct-mail fund-raising strategies.
Communications Director Ther person who develops the overall media strategy for the candidate, blending the free press coverage with the paid Tv, radio, and mail media.
Press Secretary The individual charged with interacting and communicating with journalists on a daily basis.
Paid Media Politica advertisements purchased for a candidate's campaign.
Free Media Coverage of a candidate's campaign by the news media.
Positive Ad Advertising on behalf of a candidate that stresses the candidate's qualifications, family, and issue positions, without reference to the opponent.
Negative Ad Advertising on behalf of a candidate that attacks the opponent's platform or character.
Contrast Ad Ad that compares the records and proposals of the candidates, with a bias toward the sponsor.
Spot Ad Television advertising on behlaf of a candidate that is broadcast in sixty-, thirty-, or ten-second duration.
Inoculation Ad Advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched.
Candidate Debate Forum in which political candidates face each other to discuss their platforms, records, and character.
Political Action Committee (PAC) Federally mandated, offically registered fund-raising committee that represents interest groups in the political process.
Public Funds Donations from the general tax revenues to the campaigns of qualifying presidential candidates.
Matching Funds Donations to presidential campaigns from the federal government that are determined by the amount of private funds a qualifying candidate raises.
Hard Money Legally specified and limited contributions that are clearly regulated by the Federal Election Campaign Act and by the Federal Election Commission.
Soft Money The firtually unregulated money funneled by individuals and political committees through state and local parties.
Created by: Rebecca3