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2.11 Propaganda
Civics Florida Standard SS.7.C.2.11 Media and Political Communication
| Term | Definition |
|---|---|
| bandwagon | propaganda technique encouraging the viewer to like something or someone because everyone else does |
| bias | a preference, opinion or attitude that favors one way of thinking or feeling over another |
| card stacking | propaganda technique involving the use of showing one-sided information |
| glittering generalities | propaganda technique using short phrases or words to promote positive feelings or emotions |
| media | plural form of the word “medium,” refers to various means of communication. The term can also be used as a collective noun for the press or news reporting agencies |
| name calling | propaganda technique using negative words to associate with a product or person |
| plain folks | propaganda technique conveying that a candidate is a “regular” person, just like everyone else |
| political communication | the use of media to convey messages or information related to government issues, campaigns or public offices |
| propaganda | the method of spreading ideas or information for the purpose of helping or injuring an institution, a cause, or a person |
| symbolism | the use of something to represent ideas or qualities |
| testimonial | propaganda technique involving the use of a celebrity or spokesperson to speak on behalf of a product of candidate |
| transfer | propaganda technique involving the use of symbols to convey a message or feeling |
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pamelamb
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