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Business of sports
Chapter 1(1-4)
Question | Answer |
---|---|
What does Marketing mean? | The creation and maintenance of satisfying exchange relationship. |
What is the goal of Marketing? | Market share. |
What are the 4 P's in marketing? | product, pricing, promotion, placement. |
why have a target market? | focuses on the target market, making it easier to develop products that people want. |
can people belong to more than one segment? | yes |
how can market segmentation data can improve business decision making? | customer income level. level of interest in product or service. number of potential customers. |
6 functions of marketing? | marketing info management pricing product service management Pomotion Selling Distribution |
what does marketing info management mean? | Gathering and using info about customers to improve business decision making. |
what does selling mean? | Any direct and personal communication with customers to assess and satisfy their needs. |
What are the 2 market strategy? | indentify target market create marketing mix. |