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Persuasive Terms

MUST KNOW terms for persuasive literature

QuestionAnswer
propaganda A set of messages aimed at influencing the opinions or behaviors of large numbers of people.
bandwagon approach propaganda technique appealing to people’s need to belong to a bigger group. People tend to follow the crowd without examining the merits of a particular thing.
glittering generalities propaganda technique that uses vague, but positive words to describe a object or subject so it becomes appealing to people.
testimonials propaganda technique that shows an endorsement given by celebrities or trusted individuals (doctors, dentists).
citing statistics propaganda technique where statistics are presented as the only statistics that have been recorded.
transfer Propaganda technique that evokes an emotional response-it makes the audience feel something for the subject/cause.
card stacking Only presenting the information that is positive to an idea or proposal and omitting information that is negative.
plain folks Propaganda technique that uses ordinary, everyday people to relate to the public/consumers.
Created by: bethn
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