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sports uvi
| Term | Definition |
|---|---|
| sports Mktg | the process of planning and executing the conception |
| perishable Experience | a football game you played, you will not play that game again |
| Facility | |
| sporting goods | |
| intangible | |
| immediate fulfillment | |
| organized participants | |
| personal connection | |
| private events | |
| spectators/fans | |
| sponsors | |
| unorganized participants | |
| brand awareness | |
| corporate events | Conferences, seminars, trade shows, team building, theme parties, VIP events, incentive travel. |