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Ch7 Media
Key Terms from Chap 7
| Question | Answer |
|---|---|
| Mass Media | 1. Newspaper 2. Radio 3. TV 4. Internet 5. Magazines |
| Functions of Media | 1. Informing - provide information 2. Persuasion - propaganda 3. Investigation - finding/revealing info 4. Set the Agenda - controlling which stories are/aren't shown 5. Entertainment 6. Advertising 7. Interpretation - determining importance |
| Yellow Jounalism | Use of provocative pictures, bold headlines, and exaggerated information or sensationalism intended to get reader's attention and increase circulation. |
| Propaganda | Exaggerated information used to influence public opinion. |
| Muckraking | Journalism that revealed the problems or evils of society; today it is called investigative reporting. |
| Progressive Era | 1890's-1920's: Gave more power to the people. |
| Hard News | Fact-based reporting, traditionally found in printed press. |
| Soft News | Distorting or interpreting the facts for entertainment (infotainment) |
| Microtargeting | Focusing on a specific group to tailor political messages for them. |
| Priming | Process by which media influences the criteria that the public uses to make decisions and evaluate political leaders or candidates (ex: emphasis on specific issues changes how we view a candidate). |
| Framing | Process by which media influences the perception of issues by constructing the issue in a certain way [ex: Afghanistan - fighting terrrorism (pos) or focus on casualties (neg) ] |
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