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CMNS 110
Final Spring 2017
| Term | Definition |
|---|---|
| 6 Principles of Persuasion (hint: RCSLAS) | 1,Reciprocation 2.Commitment 3.Social Proof 4.Liking 5.Authority 6.Scarcity |
| Reciprocation | -Act of making target audience feel guilty by giving free products to them, in hopes for them to repay back the offer |
| Commitment and Consistency | -makes target audience feel accomplished and willing to do again another time |
| Social Proof | -uses statistics and messages about a majority of people to use social constructiveness to make you feel like you want to be a part of the majority |
| Liking | -shares the same interest in the things you like to make you follow them |
| Authority | -Uses appearance, behavior and attitude to make you think they are knowledgeable and trustworthy(reliable) |
| Scarcity | -Tells you that their products are scarce to make you feel stressed out to buy them quick before they run out. |
| Propaganda (Jowett and O'Donnell Definition) | Propaganda is a deliberate, systematic attempt to shape perceptions to achieve a response. |
| Propaganda (Kellner's Definition) | Propaganda is a mode of discourse intended to persuade and manipulate audience into accepting policies that may be contrary to their self interest. |
| Propaganda Techniques (hint: BNGPTD) | 1. Bandwagon 2. Name-Calling 3.Glittering Generality 4.Plain-folks appeal 5.Testimonials 6.Disinformation |
| Bandwagon | Being Part of the crowd. Fear of being left out. |
| Name-Calling | Attaching a negative connotative word to an idea, product or person. |
| Glittering Generality | Simplifying Intention ex. "Make America great again."- Trump |
| Plain-Folks Appeal | -associate with normal, everyday people activities. |
| Testimonials | If someone famous uses this products, believes this idea, or supports this person, so should we! |
| Disinformation | -An act of deception, and false statements to convince someone of the untruth. |
| Citizen Journalism | -Everyone's a reporter -Unsure of which is true or false. |
| Historical Development to Freedom of Press part 1 | -1700-1800: Colonial Press(little political content) -1800-1850:Political Press 1850-1890:Penny Press and Tabloidization 1900: Emergence of Principle of Objectivity |
| Historical Development to Freedom of Press Part 2 | 1940: Cooperation with gov during WWII 1960-1970: Journalists as watchdogs(civil rights4th Pillar Media) 1982: Canadian Charter guarantees freedom of press 1990: A period of re-tabloidization 2000: Digitalization (Everyone's a reporter) |
| 6 News Worthiness and Value (hint: 4p-sc) | 1.Proximity 2.Possible Future Impact 3.Prominence 4.Pathos 5. Shock Value 6. Conflict |
| Proximity | Geographical and Cultural -ex. Local News |
| Possible future Impacts | How does it impact society? |
| Prominence | Is someone important involved? |
| Shock Value | Explosion by Gas Leak or Terrorism? |
| Pathos | Tear Jerker -Interest in Human Misery |
| Conflict | Ideological or Physical |
| Media Monoply | Dominant and wealthy companies takes control over media presented across Canada. ex in US: started with 50 companies -> 2012 6 companies |
| Crumbling 4th pillar due to: (hint: GAPBTM) | 1.Government Control 2.Advertisement 3. Propaganda 4.Bias 5. Tabloidization 6. Monopoly |
| Vertical Convergence of Media | -one production company controls and owns the production, distribution, and exhibition of film + receives all profit |
| Horizontal Convergence of Media | Production company expands into other areas of one industry. Company can develop in a particular area of production (split profit) or buy out another company that deals with these areas |
| Hard News | -Important to large number of people -More Timely to absorb -Covers Government, politics, foreign affairs, educations, labour, etc... -More Informative |
| Soft News | -Less Important -More Entertaining -Human Interest Stories (feel good stories) -Appeals more to emotions than to Intellect. |
| Media Literacy | -Ability to understand the underlying meanings of media text -"What do the various messages in media represent?" -How are they encoded and decoded? -What Ideologies are embedded? |
| Ideology | -shared set of values and belief that exists within a given society and through which individuals live out their relations to social institutions. |
| Socialization | -process of Inheriting norms, customs, and ideologies of a culture. |
| Encoding/Decoding of Media Text | 1.Dominant/Hegemonic Meanings(Agree with meaning) 2.Negotiated Meanings (Agree and Disagree with meaning) 3. Oppositional Meanings (Disagree with meaning) |
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syncbeat72v2
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