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IAT 102
Terms
| Term | Definition |
|---|---|
| Cloud of Ideas | -map out ideas first then choose name |
| Image Solution | Logo that incorporates the use of real world photos as texture |
| Ethnography | -act of getting data through observations, interviews, and questionnaires |
| Type Faces | Serif and San-Serif |
| Leading | -thin strips of lead that divide the horizontal lines of type |
| Point Size | - determined by distance between Top of Capital and bottom of Descender line |
| Pica | 1 inch = 6 pica |
| Point | 12 points = 1 pica |
| Cicero | 12 Didots |
| Didots | French/ European Points |
| Font | -Digital Representation of a typeFace -Precisely (a size of Typeface) -Within TypeFace |
| Types of Branding/Logo: Iconic/Symbolic | -Imagery -literal/ abstract representation |
| Types of Branding/Logo: LogoType/WaterMark | -Unique Style Font -"Word Mark" -best legibility |
| Types of Branding/Logo: Combination Mark | -Iconic/ Symbolic + LogoType/WaterMark |
| Strong Logo/ Brand Points | 1. Simple 2. Memorable 3. Color 4. Scalable 5. Functional(works across media) |
| Corporate Branding | Company Branding to appeal to consumers |
| Personal Branding | -People's Careers Marked as Brands |
| Emotional Branding | -Brands that triggers consumer's emotional state |
| Human's Sense of Cognition | 1. Shape 2. Colour 3.Form |
| Building Blocks of Design | 1. Shape and Form 2. Spatial Awareness 3.Typography (Font Choice and Kerning) 4. Dynamic, Emphasis and Contrast ( Shades) 5. Colour |
| Kerning (Mortising) | -Adjusting space between individual letters to achieve best legibility |
| Tracking | -Equal Spacing between every letter |
| Gestalt | -Unified Whole(Visual Perception |
| Semiotics | (Study of Signs and how they work) |
| Icons | -Resembles what they stand for |
| Symbols | -abstract -has no innate resemblance |
| LetterForms/Acronyms | -inherently Abstract -Stylized mnemonic aids information retention for memory |
| Denotation | -Literal Description or meaning |
| Connotation | -individual or cultural meaning of something -emotional associations |
| Reverse Type | White Font on Black |
| Ambigram | -Art created from the use of negative space |
| Emblem | -contains details/ texture -shape connected to name of Organization -has challenges when dealing with scaling |
| Pictorial | -hints to name of company or mission of company |
| Strategically Abstract Symbol | -Conveys a big idea or brand attribute -Particularly Difficult to design well |
| Hierarchy | -arrangement of elements in a way that implies importance -empahsis is relative to 1 dominat -conveyed through variation in Scaling, Colour, Alignment, and Spacing |
| Monochromatic Colours | -hues of the same Colour |
| Triadic Colours | -3 colours 120 Degrees from each other |
| Complementary Colours | -2 opposing Colours across from each other |
| Analogous Colours | -3 or more colours next to eachother |
Created by:
syncbeat72v2
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