click below
click below
Normal Size Small Size show me how
Section 1
| Term | Definition |
|---|---|
| Public Opinion | the aggregation of views shared by a segment of society on issues of interest or concern to people |
| Public Policy | the choices the government makes and the actions it takes in response to a particular issue or problem |
| Political Socializtion | the process by which people acquire political beliefs |
| Mass Media | any means of communication that provides information to a large audience |
| Propaganda | information designed to influence public opinion |
| Poll | a survey of people scientifically selected to provide opinions about something |
| Sample | the group of people who take part in a poll |
| Sampling Error | the margin of error that indicates a poll's accuracy |
| Bias | errors introduced by polling methods that lead to one outcome over others |
| Objectivity | freedom from bias and outside factors that may influence the results of a poll |
| Exit Poll | a poll that surveys a randomly selected fraction of voters after they have voted |