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A2 Attitude

A2 AQA attitude

Components of Attitude Affective relate to feelings and emotions Behavioural relates to what we do and how we act Cognitive relates to what we think or believe
Attitude A complex mix of feelings, thoughts, beliefs and values that predisposes somebody to behave towards something or someone in a consistent way
How attitudes are formed Peer groups Conditioning a performer that is rewarded for performance will adopt a +ve attitude Socialisation and social learning Familiarity more often you experience something more likely to form positive attitude towards it Role models
Persuasive communication persuader has to have status and credibility, message has to be accurate, clear and stated with confidence and enthusiasm, the receiver has to be ready and motivated to change
Cognitive dissonance Individuals like to be consistent so all three components of attitude has to be the same. Therefore change either one will create dissonance and motivation is created to alter the attitude
What ways can attitude be measured Observation and questionnaires via attitude scale i.e. Likert scale Thurston scale
Created by: Tina Dean