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2-Donk-MKTG-II

QuestionAnswer
What is Sports Marketing? Use of marketing to promote sports and non-sports business in sports.
What is Marketing? Is a process of bringing together sellers and sellers.
What is Exchange? Everyday transaction between producers and consumers.
What is a Producer? Individuals or companies which have products to be sold.
What is a Consumer? Individuals or companies which have needs to be met.
What is Marketing Through Sports? Marketing of non-sports products or services using sports as a media.
What is the Event Triangle? The model for studying the exchanges developed in Sports Marketing.
What are the Components of The Event Triangle? Event, Sponsor, Fan.
What is Borrowed Equity? Corporate marketing through sports.
What is Marketing Of Sports? Applying marketing principles to the marketing of a sports property.
What is a Budget? What you have to follow to make a profit.
What is Market? It is critical to make the event part of the fabric of the community.
What is Revenue? Is money or collateral which is and has a value for the event.
What is Cash Flow? The coming and going of your money.
What is Signage? The most visible benefit that you provide the sponsor.
Created by: kranendonkbr
 

 



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