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2-Donk-MKTG-II
Question | Answer |
---|---|
What is Sports Marketing? | Use of marketing to promote sports and non-sports business in sports. |
What is Marketing? | Is a process of bringing together sellers and sellers. |
What is Exchange? | Everyday transaction between producers and consumers. |
What is a Producer? | Individuals or companies which have products to be sold. |
What is a Consumer? | Individuals or companies which have needs to be met. |
What is Marketing Through Sports? | Marketing of non-sports products or services using sports as a media. |
What is the Event Triangle? | The model for studying the exchanges developed in Sports Marketing. |
What are the Components of The Event Triangle? | Event, Sponsor, Fan. |
What is Borrowed Equity? | Corporate marketing through sports. |
What is Marketing Of Sports? | Applying marketing principles to the marketing of a sports property. |
What is a Budget? | What you have to follow to make a profit. |
What is Market? | It is critical to make the event part of the fabric of the community. |
What is Revenue? | Is money or collateral which is and has a value for the event. |
What is Cash Flow? | The coming and going of your money. |
What is Signage? | The most visible benefit that you provide the sponsor. |