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2-KRANENDONK-MKTG-II

QuestionAnswer
What are the four P's of Marketing? Product, Pricing, Promotion, Distribution (Place).
What is a Producer? Individuals or companies which have products to be sold.
What is Marketing of Sports? Applying marketing principles to the marketing of a "sports property".
What are the components of the Event Triangle? Event, Fan, Sponsor.
What is Marketing through Sports? Marketing of non-sports products or services using sports as a media.
What is Borrowed Equity? Corporate marketing through sports.
What is a Consumer? Individuals or companies which have needs to be met.
What is Revenue? Is money or collateral which is and has a value for the event.
What is Market? It is critical to make the event part of the fabric of the community.
What is Sponsorship? Is a situation in which a company pays a promoter a fee.
What is Sponsorship Proposal? A written proposal that outlines the various benefits.
What is Signage? The most visible benefit that you provide the sponsor.
What is Benefits? A very specific outline of everything.
What is Obligations? Where your benefits are listed.
What does S.W.O.T stand for? Strengths, Weakness, Opportunities, Threat.
What is Licensing? The selling of your logo or event.
What is Ancillary Event? Can be any activity that encourages participation by your audience.
What is Player Friendly? Design the event with the athletes in mind.
What is the Broadcast Rights? The right to broadcast an event as define.
What is Media Contract? Agreement type of which the network pays.
What are the types of media broadcasting? ABC, CBS, FOX, NBC, PAX.
What is the Rating? The percentage of households watching a program.
What is the Event Personnel? Site Manager.
What is Atmosphere? Create a sense of camaraderie among staff.
What is the Game Day/Event Day Management Issues? The Press, Meet and Greet, Downtime.
Created by: kranendonkbr
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