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2-DRIEVER-MKTGII-1
Question | Answer |
---|---|
WHAT IS SPORTS MARKETING ? | TO PROMOTE SPORTS AMD NON-SPORTS BUISNESSES |
WHAT ARE THE 4 P'S OF MARKETING | PLANNING, PRICING, PROMOTION, PLACE |
WHAT IS BORROWED EQUITY | TO UTILIZE THE DRAW OF THE EVENT FOR PROMOTION |
WHAT ARE THE 3 COMPONETS FOR THE EVENT TRIANGLE | EVENT, SPONSOR, FAN |
HOW IS SWOT USED | TO DETERMINE THE FACTORS |
WHAT IS SWOT | STRENGTH, WEAKNESS, OPPERTUNITY, THREATS |
TICKETING | HISTORY OF SELLING TICKETS |
CONSUMER MARKETING | TICKETING ISSUES AND PROMOTION OPTIONS |
LICENSING | THE SELLING OF YOUR EVENT OR LOGO |
CHARITY | ANY GROUP THAT QUALIFER TO RECIEVER |
PROMOTION | THEY HELP YOU GENERATE MAILING LIST |
PROMOTION TYPES | ADVERTISING |
REVENUE SOURCE | BETTER PROMOTION , BETTER EVENT |
ANCILLARY EVENT | PROMOTION TYPES |
MAILING LIST | DATABASE OF NAMES |