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Soc Ch 7
Soc1010 - The Mass Media
| Term | Definition |
|---|---|
| cultural convergence | the flow of content across multiple media, and the accompanying migration of media audiences |
| digital divide | the relative lack of access to the latest technologies among low-income groups, racial and ethnic minorities, rural residents, and the citizens of developing countries |
| dominant ideology | a set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests |
| gatekeeping | the process by which a relatively small number of people in the media industry control what material eventually reaches the audience |
| mass media | print and electronic means of communication that carry messages to widespread audiences; inform people about different cultures and lifestyles as well as latest forms of technology |
| narcotizing dysfunction | the phenomenon in which the media provide such massive amounts of coverage that the audience becomes numb and fails to act on the information, regardless of how compelling the issue |
| netizen | a person who is actively involved in online communities and is committed to the free flow of information, with few outside controls |
| opinion leader | someone who influences the opinions and decisions of others through day-to-day personal contact and communication |
| sterotype | an unreliable generalization about all members of a group that does not recognize individual differences within the group |
| Marshall McLuhan | developed the idea: media not only pass along messages but actively reshape how we process information, knowledge, and text |
| David Grazian | describes how today's mass media are actively reshaping the was we process information in "Mix It Up: Popular Culture, Mass Media, and Society" |
| Pew Research Center | released a report in 2007: US residents are sorted into 10 categories based on their use of information and communications technologies, from "Omnivores" (self-expression through devices) to "Productivity Enhancers" |
| Middle-of-the-road users | 19 % if the population take advantage of the technology but are not excited about them |
| Functionalist View on Media | functions appropriately for entertainment, etc, based on the identified programming; agent of socialization; |
| Functionalist: Media is an Agent of Socialization | effective: increases social cohesion by presenting a common, more or less standardized view of culture; concerned about the effect of how using a television as a babysitter and impact of violent programming on viewer's behavior |
| Robert Park | studied how newspapers helped immigrants in the US adjust to their environment by changing their customary habits |
| Functionalist: Media is an Enforcer of Social Norms | reaffirms proper behavior by showing what happens to people who act in a way that violates societal expectations; sometimes glorify disapproved behavior |
Created by:
Aizre
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