click below
click below
Normal Size Small Size show me how
Chapter 34
Term | Definition |
---|---|
Product planning | all the decisions a business makes about the production and sale of its products |
Product mix | all the different products that a company makes or sells |
Product line | a group of closely related products manufactured and or sold by a business |
Product item | a specific model, brand, or size of a product within a product line |
Product width | the number of different product lines a business manufactures or sells |
Product depth | the number of product items offered within each product line |
Product modification | an alternation in a company's existing product |
Product life cycle | the stages that a product goes through in its life |
Product positioning | the efforts a business makes to identify, place, and sell its products in the marketplace |
Category management | is a process that involves managing product categories as individual business units |
Planogram | computer-developed diagrams that show retailers how and where products within a category should be displayed on a shelf at individual stores |