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Chapter 34

TermDefinition
Product planning all the decisions a business makes about the production and sale of its products
Product mix all the different products that a company makes or sells
Product line a group of closely related products manufactured and or sold by a business
Product item a specific model, brand, or size of a product within a product line
Product width the number of different product lines a business manufactures or sells
Product depth the number of product items offered within each product line
Product modification an alternation in a company's existing product
Product life cycle the stages that a product goes through in its life
Product positioning the efforts a business makes to identify, place, and sell its products in the marketplace
Category management is a process that involves managing product categories as individual business units
Planogram computer-developed diagrams that show retailers how and where products within a category should be displayed on a shelf at individual stores
Created by: olongboat18
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