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College & Amateur Sp

TermDefinition
National Collegiate Athletic Association (NCAA) The National Collegiate Athletic Association is a non-profit association which regulates athletes of 1,281 institutions, conferences, organizations, and individuals.
Market Segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers, businesses, or countries who have common needs and priorities, and then designing and implementing strategies to target them.
Geographic Segmentation regional and national marketing programs which alter their products, advertising and promotion to meet the individual needs of geographic units.
Demographic Segmentation market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately.
Psychographics the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Product Usage how a consumer uses a certain product
Benefits Derived a payment or gift, as one made to help someone or given by an employer, an insurance company, or a public agency
Sponsorships financial support received from a sponsor.
License a permit from an authority to own or use something, do a particular thing, or carry on a
Conference a formal meeting for discussion
Amateur Athlete a person who engages in a study, sport, or other activity for pleasure rather than for financial benefit or professional reasons.
Blue-chip athletes particularly high school players, targeted for drafting or signing by teams at the college level. Collegiate players being scouted by professional
Brand a type of product manufactured by a particular company under a particular name.
Fringe benefits an extra benefit supplementing an employee's salary, for example, a company car, subsidized meals, health insurance,
Licensed brand renting or leasing of an intangible asset. creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.
Created by: olongboat18
 

 



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