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Ch. 13 review-career
| Question | Answer |
|---|---|
| the gathering and studying of information about the buying habits of consumers to determine what goods and services to produce | market research |
| facts about the population in terms of age, gender, income, and education | demographics |
| a particular means of directing products from producers to consumers, such as a wholesaler or retailer | channel of distribution |
| selling goods and services directly from producers to consumers without using intermediaries | direct distribution |
| moving goods from producers to consumers using one or more intermediaries | indirect distribution |
| a business that sells goods or services directly to the public | retailer |
| moving the product from manufacturer to the final user is this, or a go-between | intermediaries |
| Marketers must figure out a price for a product so that a company can make a profit. | True |
| To successfully market a product, companies must understand their consumers wants and needs. | True |
| Processing is part of the marketing mix. | False |
| Teenagers are an example of target marketing. | True |
| A new product is introduced before it is test marketed. | False |
| You can use the same strategy to market a skateboard and diamond earrings. | False |
| Businesses knowing what its customers' wants and needs | marketing concepts |
| moving good from one place to the end user | distribution |
| who sells goods directly to the customer | retailer |
| used to introduce the product | publicity |
| what are product, place, price, and promotion? | marketing mix |
| what is the word for a go-between? | intermediary |
| super markets, drug-stores, and department stores are examples of what? | retailers |
| building customer loyalty through good customer relations | relationship marketing |
| a group that a product is marketed to | target market |
| what are the tactics that make up marketing mix? | product, place, price, promotion |
| free advertising for a product | publicity |
| making customers aware of a product | promotion |
| involves one or more intermediaries | indirect distribution |
| gathering info about consumers | market research |
| the particular way a product is directed to customers | channel of distribution |
| finding and analyzing potential consumers for a product | target marketing |
| a plan for how to market a product or services to consumers | marketing concept |
| the process of creating, promoting, and presenting a product to meet the wants and needs of consumers | marketing |
| a group of customers who share common wants and needs | market |
| the amount of money a company has to make on a product to pay for the cost of producing it | break-even point |
Created by:
marykatescamardo
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