Ch. 13 review-career
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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the gathering and studying of information about the buying habits of consumers to determine what goods and services to produce | show 🗑
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show | demographics
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a particular means of directing products from producers to consumers, such as a wholesaler or retailer | show 🗑
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show | direct distribution
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moving goods from producers to consumers using one or more intermediaries | show 🗑
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a business that sells goods or services directly to the public | show 🗑
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show | intermediaries
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Marketers must figure out a price for a product so that a company can make a profit. | show 🗑
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To successfully market a product, companies must understand their consumers wants and needs. | show 🗑
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show | False
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show | True
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A new product is introduced before it is test marketed. | show 🗑
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show | False
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Businesses knowing what its customers' wants and needs | show 🗑
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show | distribution
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who sells goods directly to the customer | show 🗑
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used to introduce the product | show 🗑
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what are product, place, price, and promotion? | show 🗑
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show | intermediary
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super markets, drug-stores, and department stores are examples of what? | show 🗑
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building customer loyalty through good customer relations | show 🗑
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a group that a product is marketed to | show 🗑
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what are the tactics that make up marketing mix? | show 🗑
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free advertising for a product | show 🗑
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show | promotion
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involves one or more intermediaries | show 🗑
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gathering info about consumers | show 🗑
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show | channel of distribution
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finding and analyzing potential consumers for a product | show 🗑
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a plan for how to market a product or services to consumers | show 🗑
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show | marketing
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show | market
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show | break-even point
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