Ch. 13 review-career
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| the gathering and studying of information about the buying habits of consumers to determine what goods and services to produce | market research
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| facts about the population in terms of age, gender, income, and education | demographics
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| a particular means of directing products from producers to consumers, such as a wholesaler or retailer | channel of distribution
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| selling goods and services directly from producers to consumers without using intermediaries | direct distribution
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| moving goods from producers to consumers using one or more intermediaries | indirect distribution
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| a business that sells goods or services directly to the public | retailer
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| moving the product from manufacturer to the final user is this, or a go-between | intermediaries
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| Marketers must figure out a price for a product so that a company can make a profit. | True
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| To successfully market a product, companies must understand their consumers wants and needs. | True
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| Processing is part of the marketing mix. | False
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| Teenagers are an example of target marketing. | True
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| A new product is introduced before it is test marketed. | False
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| You can use the same strategy to market a skateboard and diamond earrings. | False
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| Businesses knowing what its customers' wants and needs | marketing concepts
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| moving good from one place to the end user | distribution
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| who sells goods directly to the customer | retailer
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| used to introduce the product | publicity
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| what are product, place, price, and promotion? | marketing mix
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| what is the word for a go-between? | intermediary
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| super markets, drug-stores, and department stores are examples of what? | retailers
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| building customer loyalty through good customer relations | relationship marketing
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| a group that a product is marketed to | target market
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| what are the tactics that make up marketing mix? | product, place, price, promotion
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| free advertising for a product | publicity
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| making customers aware of a product | promotion
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| involves one or more intermediaries | indirect distribution
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| gathering info about consumers | market research
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| the particular way a product is directed to customers | channel of distribution
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| finding and analyzing potential consumers for a product | target marketing
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| a plan for how to market a product or services to consumers | marketing concept
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| the process of creating, promoting, and presenting a product to meet the wants and needs of consumers | marketing
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| a group of customers who share common wants and needs | market
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| the amount of money a company has to make on a product to pay for the cost of producing it | break-even point
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