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Ch. 13 review-career

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Question
Answer
the gathering and studying of information about the buying habits of consumers to determine what goods and services to produce   show
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show demographics  
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a particular means of directing products from producers to consumers, such as a wholesaler or retailer   show
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show direct distribution  
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moving goods from producers to consumers using one or more intermediaries   show
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a business that sells goods or services directly to the public   show
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show intermediaries  
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Marketers must figure out a price for a product so that a company can make a profit.   show
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To successfully market a product, companies must understand their consumers wants and needs.   show
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show False  
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show True  
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A new product is introduced before it is test marketed.   show
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show False  
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Businesses knowing what its customers' wants and needs   show
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show distribution  
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who sells goods directly to the customer   show
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used to introduce the product   show
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what are product, place, price, and promotion?   show
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show intermediary  
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super markets, drug-stores, and department stores are examples of what?   show
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building customer loyalty through good customer relations   show
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a group that a product is marketed to   show
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what are the tactics that make up marketing mix?   show
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free advertising for a product   show
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show promotion  
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involves one or more intermediaries   show
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gathering info about consumers   show
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show channel of distribution  
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finding and analyzing potential consumers for a product   show
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a plan for how to market a product or services to consumers   show
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show marketing  
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show market  
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show break-even point  
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Created by: marykatescamardo
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