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Bandwagon Consumers buy the product because they want to fit in. • Consumers assume that if others buy it, the product must be good.
Spokesperson Uses a celebrity or famous person to endorse a product
Emotional appeal Make viewers feel certain emotions, such as excitement, sadness, or fear
Testimonial Persuasive technique that has an expert or someone you respect endorse an idea so that you will want to believe it also.
Name calling Attacks people or groups to discredit their ideas
Glittering Genaralities Emphasizes highly valued beliefs, such as patriotism, peace, or freedom
Plain Folk Shows ordinary people using or supporting a product or candidate
Created by: gorgeous11