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Merchants of Cool

Ethnic Studies - BHS

Merchants of Cool- QuestionAnswer
What is Cool Hunting Cool Huntins is when people are constantly looking for the cool people like WHO rocks cool fashion, WHO has cool music. They easily influence other teens
What is a Culture Spy A Culture Spy is someone who pays to find out what teens do. The spy ;ends up using the info to advertise with
What is a current trend that a cool hunter want to know about A cool hunter would want to know about posting funny videos on Vine
What is a mook A mook is a teenage boy who is lud abnoxious rude and a daredevil, Does things for attention
What is a midriff A midriff is a girl who copy what other girls do - by exposing their body parts like their chest, but or midriff - just to do it.
"Sex is a part of teens lives, so it better be in their media too" - What do u think about this quote? I think that sex does NOT have to be in media but it seems to be true because there is always someone singing or rapping about it. Even pictures on FB and IG seem to be sexual.
What is "under the radar marketing" ? Under the radar marketing is when companies watch teens or people by taking them somewhere like a party but the teens or people don't know that they are being observed. They have no clue that they are being studied.
How many large companies control MEDIA? There are 5 (now 6) which are: Time Warner,Viacom, Disney, CBS, News Corps and now GE
What is a focus group? a group of diverse people assembled to participate in a guided discussion about a particular topic or product before it is launched
"Everything on MTV is a commercial" What does this mean? It means that everything seen on MTV is basically aimed at all the teens and young adults that are watching it
Created by: LanaB
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