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Babbie ch 9

survey research

TermDefinition
survey research administration of questionnaires to a sample of respondents selected from some population
survey research is appropriate for descriptive studies of large populations and explanatory purposes
How do questionnaires collect data asking questions either open or closed ended OR asking respondents to agree or disagree with statements
guidelines for questionnaire questions 1. clarity 2. only one subject 3. competent respondents 4. willing respondents 5. relevant to respondents 6. short as possible 7. avoid use of negative terms 8. worded to avoid bias
what can format of a questionnaire do? influence the quality of the data selected
contingency questions require a particularly clear format because to ensure respondents answer all questions intended for them.
matrix question an effective format for asking multiple questions that have the same response categoires
order of items effects the responses given
questionnaires should be __________ before being administered to respondents? pretested
three ways questionnaires can be administered? self face-to-face interview telephone interview
probe follow up question used to clarify an ambiguous result
advantages of telephone survey more efficient and cheaper, safer for the interviewer
advantages of self-administered surveys economy, speed, lack of interviewer bias, privacy to respondents
advantages of interview surveys fewer skipped or incomplete answers, fewer misunderstandings, generally higher return rate, more flexibility.
advantages of survey research in general economy, amount of data that can be collected, chance to sample a large population, and standardization of data collected.
disadvantages of survey research in general artificial, superficial, and inflexible weak on validity and strong on reliability
secondary analysis advantages and disadvantages cheap and easy; validity may suffer
Created by: marissam06
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