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NCAA National Collegiate Athletic Association
Market segment a group of individuals within a larger market that share one or more characteristics
Geographic segmentation the dividing of markets into physical locations
Demographic segmentation focuses on information that can be measured
Psychographics focus on characteristics that cannot be measured
Product usage reflects what products you use, how often, and why
Benefits derived the value people believe they receive from the product or service
License the legal right to reproduce a team's logo in exchange for payment
Conference a group of college athletic teams within the same region
Amateur Athlete is someone who does not get paid but pays for enjoyment, challenge, or both.
Created by: 82DeVBro