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naim

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QuestionAnswer
land the non man mode materials used to make product
labor the skills knowledge time and energy of people involved in making a product
capital man made items like tools and factories used to produce a good service
wants the desire or need for a product or service
production the combination of the land, labor, and capital to make a good or provide a service
distribution the act of making a product or service available to people
consumption the act of using a good or product satisfaction may only be temporary
benefits the positive aspects associated with a choice
scarcity the absence of something that results from the conflict between unlimited wants and limited resources
opportunity cost the most important benefit that you give up because you chose something else
traditional everyone works for the good of everyone else. made up of family units. "primitive " by some standards
command you have little say in economic decisions. you will do as you are told and you will like it or else! the government or central authority controls the f.o.p
market people have a major say in economic decisions. most are motivated by the opportunity to make money
mixed an economy that is a mixture of the three basic systems
weakness of bartering inconvenient in today's economy
as a medium of exchange (f) it's what you give to get something else. people accept it because they can use it for the same purposes
as a standard of value (f) people understand the comparative worth of an object or service when discussing its price or the money it generates
as a store of value (f) it can be recognized when you decide to keep it instead of spending it. you are storing it for use in the future
is generally acceptable (c) everyone is willing to take money in exchange for goods and services because they too will be able to use or save it
is easily counted and measured (c) makes it easy to establish prices, keep track of value, profits and losses
is durable (c) money last for a long time and is not easily destroyed
is convenient (c) it is easy to carry and use
is cheap to produce (c) today's paper money and coins are much less expensive to make in comparison to the past practice of mining for precious metals to produce coins
is easily controlled (c) in growing economy, there must be a continuous supply of money with just the right amount available
value of currency it is officially recognized as currency by the u.s. federal government
supply the amount of goods and service producers are willing and able to offer at different prices
law of supply as prices go down, supply goes down. as prices rise, supply goes up
demand the amount of a product or service that consumers are willing and able to buy at different prices
law of demand as prices go down, demand goes up. as prices go up, demand goes down
market price(equilibrium) the price at which buyers and sellers agree to trade
need need for basic products such as milk and penicillin will not change when the price changes. people need milk and penicillin no matter what the price
advertising way consumers perceive a certain product can affect demand- styles, brand names
persuasive seeks to entice consumers into purchasing specific goods or services, often by appealing to their emotions and general sensibilities
informative provides the customer with hard data about the nature and function of the product
negativity attacking the competition becomes central
bandwagon the focus becomes people's need to belong to a group
scare tactics this attempts to motivate people through fear
traditional wisdom/nostalgia stressing that things were better in the past is the key
high brow the ad taps into the idea that some people obsess over social status
humorous the ad goes for laughs which may have nothing to do with the product
statistics legitimate science is used to impress the consumer
testimonials individuals speak about their real life experiences
a.i.d.a. four (4) goals of advertising: attention, interest, desire, and action
slogans words or phrases we associated with a specific product. slogans are effective in print, on billboards, on the internet and tv
jingles catchy phrases usually set to music and sung. this only works if you can hear it, so it is most effective on tv, radio and internet
trademarks a visual image associated with a product. effective anywhere it can be seen, this often times even appears noticeably on the product itself
gross domestic product (gdp) the total, final value of products created within the borders of a nation in a year
gross national product(gnp) refers to the total value of goods and services produced by nationality, regardless of location
economic growth means an increase in the production of goods and services which provides citizens with a higher standard of living. economic growth of a country is measured by the increase or decrease in gdp
inflation general rise in the price level of goods and services. the rate of inflation describes how fast prices are rising. during a period of inflation, money loses its buying power
deflation general decrease in the price level of goods and services
gdp per capita total, final value of products created within the borders of a nation in a year, divided by its population. helps with understanding of global differences between nations & regions
gnp per capita represents the value of a nationality's final output of goods and services in a year, divided by this population. it reflects the average income of a country's citizens if gnp were divided equally
recession two quarters of negative economic growth or 6 months of negative economic growth
Created by: nmccall
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