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social studies
social studies final
| Term | Definition |
|---|---|
| NEGATIVITY | ATTACKING THE COMPETTION BECOMES CENTRAL |
| THE BANDWAGON | FOCUS ON PEOPLES NEED TO BE APART OF A GROUP |
| SCARE TACTICS | TO MOTIVATE PEOPLE THROUGH FEAR |
| TRADITIONAL WISDOM | SAYING THINGS WERE BETTER IN THE PAST |
| HIGHBROW | TO PROVOKE WITH SOCIAL STATUS THAT PRODUCT GIVES |
| HUMOROUS | AD GOES FOR LAUGHS NOT SAYING ANYTHING ABOUT ACTUAL PRODUCT |
| STATISTICS | LEGITAMATE SCIENCE IS USED TO IMPRESS THE COYUNSOUMER |
| TESTIMONIALS | INDUVIDUALS TALK ABOUT REAL LIFE EXPERINCES WITH PRODUCT |
| SLOGANS | WORDS OR PHRASES WE ASSOCIATE WITH A SPECIFIC PRODUCT SLOGANS ARE EFFECTIVE IN PRINT BILLBOARDS AND INTERNET AND TV |
| JINGLES | CATCHY PHRASES USSUALLY SET TO MUSIC AND SUNG TECHNIQUE ONLY WORKS WHEN YOU HEAR IT MOST EFFECTIVE ON TV |
| TRADEMARKS | A VISUAL IMAGE ASSOCIATED WITH A PRODUCT OR STORE/SERVICE |