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3.08 vocab
| Question | Answer |
|---|---|
| Frequency | Number of times you wish to expose a targeted audience to your advertisements |
| Reach | the number of people in a targeted audience exposed to an ad or campaign at least one time during a designated time period |
| Reach Calculation Percent | found by dividing the target audience exposed to an ad by the total target audience. |
| Broad reach | effective for consumer convenience goods like toothpaste. |
| Effective reach | number or percent of consumers in a target audience exposed the an ad a specific minimum # of times |
| Circulation | the size of the audience in the media most significant factor of media costs |
| Preffered location of ad | time of ad position of ad |
| editorial climate | credibility and prestige |
| absolute cost | the total expenditure for an ad |
| CPM | based on cost per thousand often used in print media |
| CPRP | based on cost per rating point |
| GRP | based on gross rating points across a media platform |
| Extensive coverage | reaching a large audience and exposing them at least once to your advertisement |
| Intense coverage | reaching a smaller audience more often to drive home the message |
| continuous strategy | ads on a regular basis |
| flighting strategy | intermittent scheduling |
| pulsing strategy | combination, low then high |
Created by:
museman2112
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