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3.08 vocab
Question | Answer |
---|---|
Frequency | Number of times you wish to expose a targeted audience to your advertisements |
Reach | the number of people in a targeted audience exposed to an ad or campaign at least one time during a designated time period |
Reach Calculation Percent | found by dividing the target audience exposed to an ad by the total target audience. |
Broad reach | effective for consumer convenience goods like toothpaste. |
Effective reach | number or percent of consumers in a target audience exposed the an ad a specific minimum # of times |
Circulation | the size of the audience in the media most significant factor of media costs |
Preffered location of ad | time of ad position of ad |
editorial climate | credibility and prestige |
absolute cost | the total expenditure for an ad |
CPM | based on cost per thousand often used in print media |
CPRP | based on cost per rating point |
GRP | based on gross rating points across a media platform |
Extensive coverage | reaching a large audience and exposing them at least once to your advertisement |
Intense coverage | reaching a smaller audience more often to drive home the message |
continuous strategy | ads on a regular basis |
flighting strategy | intermittent scheduling |
pulsing strategy | combination, low then high |