3.08 vocab
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| show | Number of times you wish to expose a targeted audience to your advertisements
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| Reach | show 🗑
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| show | found by dividing the target audience exposed to an ad by the total target audience.
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| Broad reach | show 🗑
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| Effective reach | show 🗑
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| Circulation | show 🗑
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| show | time of ad
position of ad
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| show | credibility and prestige
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| absolute cost | show 🗑
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| show | based on cost per thousand
often used in print media
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| CPRP | show 🗑
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| GRP | show 🗑
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| Extensive coverage | show 🗑
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| show | reaching a smaller audience more often to drive home the message
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| show | ads on a regular basis
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| show | intermittent scheduling
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| pulsing strategy | show 🗑
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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Created by:
museman2112
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