Save
Upgrade to remove ads
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Unit 3

Marketing the Business

TermDefinition
Advertising a paid form of communication sent out by business about a product or service
Branding the name, symbol, or design used to identify your product
channels of distribution routes that products and services take from the time they are produce to the time they are consumed
Competition-based pricing is determined by considering what competitors charge for the same goods
Competitive analysis comparing the strengths and weaknesses of your competition
Cost-based pricing is determined by using the wholesale cost of an item as the basis for the price charged
Customer profile description of characteristics of the person or company that is likely to purchase a product or service
customers people who buy products and services companies offer
Demand based pricing is determined by how much customers are willing to pay for a product or service
Demographics data that describe a group of people in terms of their age, material status, family size, ethnicity, gender, profession, education, and income
direct competition competition from a business that makes most of its money selling similar products or services as another business
Features product characteristics that satisfy the customer needs
Focus Group interview with groups of target customers who provide valuable ideas on product services
Indirect Competition competition by a business that makes only a small amount of money selling similar products or services as another business
Markdown Price is determined by subtracting an amount from the retail price of an item
market research a system for collecting, redording, and analyzing
Market segments groups of customers who share common characteristics
Market share percentage of a market owned by a business
Marketing concept uses the needs of the customers as the primary focus during the planning, production, distribution, and promotion of a product
Marketing mix blending the four marketing elements to satisfy a target market
Created by: 100000894555179
Popular Social Studies sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards