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Chapter 10 KeyTerms

Part one of final exam

TermDefinition
Benchmark poll initial poll on a candidate and issues on which campaign strategy is based and against which later polls are compared.
Exit polls election-related questions asked of voters right after they vote.
Gender gap the tendency of men and women to differ in their political views on some issues
Marriage gap the tendency of married people to hold political opinions that differ from those of people who have never married.
On-line processing the ability to receive and evaluate information as events happen, allowing us to remember our evaluation even if we have forgotten the specific events that caused it
Political socialization the process by which we learn our political orientations and allegiances.
Public opinion the collective attitudes and beliefs of individuals on one or more issues
Public opinion polls scientific efforts to estimate what an entire group thinks about an issue by asking a smaller sample of the group for its opinion
Push polls polls that ask for reactions to hypothetical, often false, information in order to manipulate public opinion.
Random samples samples chosen in such a way that any member of the population being polled has an equal chance of being selected.
Rational ignorance the state of being uninformed about politics because of the cost in time and energy
Sample bias the effect of having a sample that does not represent all segments of the population
Sampling error a number that indicates within what range the results of a poll are accurate
Tracking polls ongoing series of surveys that follow changes in public opinion over time
Two-step flow of information the process by which citizens take their political cues from more well-informed opinion leaders.
Created by: 1606183328