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P-415 Ch 14 #2

Customer Relations

QuestionAnswer
Customer Relationship Management (CRM) Process of finding customers, getting to know them, communicating with them, ensuring satisfaction, and retaining them
Member Relationship Management (MRM) Aims at increasing member satisfaction & loyalty
RFM Analysis Recency Frequency Monetary
VISPAC Value Information Speed Personality Add-Ons Convenience
Created by: bmbender129
Popular Sports sets

 

 



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