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Unit 3 Sem vocab
SEM
| Question | Answer |
|---|---|
| Absolute cost | the total expenditure for an ad |
| Advergames | video games containing advertisements |
| Advertising | Any paid form of non-personal communication |
| Banner ads | embedding an ad into a web page |
| Behavioral Market Segmentation | Behavior towards a product |
| Blind Carbon Copy (BCC) | Keep e-mail addresses private |
| Bookmarks/favorites | collection of direct links to predefined web pages stored in your web browser |
| Broad reach | effective for consumer convenience goods like toothpaste |
| BROADCAST ADVERTISING | Forms of advertising on a Broadcast Media |
| BROADCAST MEDIA | Any visual or auditory form of communication |
| Bulk E-mail Software | Make it appear as if only one person is receiving the e-mail |
| Buttons | smaller banner ad normally used to advertise programs used in creating the site |
| Call to action/response | Response mechanisms built into 1st & last paragraphs |
| Circulation | the size of the audience in the media |
| Collateral Pieces | Letters Postcards Catalogs Brochures and Business cards |
| Copy | Text of an advertisement that delivers the sales message |
| Copy Techniques | Intimidate, gurrantees, and repitition |
| CPM | based on cost per thousand |
| CPRP | based on cost per rating point |
| Demographic Market Segmentation | Age, generation, and income |
| DIRECT MAIL | Best method to target specific groups of customers, focus promotional efforts and gain the best results |
| DIRECT MARKETING | Enables marketers to target specific groups of customers to get the best results |
| DOUBLE OPT-IN | Requires recipients to confirm they are registered subscriber |
| Editorial climate | credibility & prestige may influence consumers reaction to an ad |
| Effective reach | percent of consumers in a targeted audience exposed to an ad a specific minimum number of times |
| EFFECTIVE SUBJECT LINES | recognition aaction and make it interesting |
| E-mail based ads | email sent with attached ads |
| Endorsement | a celebrity or athlete is a paid spokesman for a product |
| Exit pops | when you exit a website a related website opens |
| Flash ads | adding interactice elements to standers HTML sites |
| Floating ads | move across the screen |
| Frequency | the number of times you wish to expose a target audience to your advertisements |
| FULL-SERVICE E-MAIL MARKETING | most expensive create all content execute the maillings |
| FIRMS | |
| Geographic Market Segmentation | dividing the entire market into smaller gropus |
| GRP | gross rating points |
| Guides | assist and provides you with info |
| Headline | the most important element of an ad |
| HOSTING SERVICES | send emails and track results |
| Identification | indentify a product |
| Illustration | Image with an advertisement |
| IN-HOUSE | have control over the present action and delivery making any changes possible |
| Institutional Promotion | designed to sell the repotation of the company |
| Layout | the arrangement of the design |
| Market | includes the group of all potential customers who share common needs |
| Market segmentation | dividing the entire market into smaller groups |
| Marketing segments | groups of unique individuals that share common characteristics |
| Mass marketing | single marketing plan to reach all customers |
| Media | the form of communication |
| Mobile Marketing | the use of cell phones as a means of marketing communication |
| OPT-IN /PERMISSION-BASED | give permission to recive promo emails |
| OPT-OUT | recive emails until indicate otherwise |
| OUT-OF-HOME MEDIA | messsage that reaches the customer away from home |
| Pop-up front/under ads | ads that usually display in a new browser window |
| Product Promotion | designed to sell you a specific product or service |
| Psychographic Market Segmentation | activities interest and opinions |
| QR codes | quick response |
| Reach | the number of people in the targeted audience exposed to an acl campaign |
| Relative cost | to determine if one media type is more efficient over another |
| Rich media ads | include animation or video |
| SPAM | junk email |
| SPECIALTY ADVERTISING | promotion messages on every item |
| Split-runs | print different ads for the same product |
| Sponsored search results | aols from companies that may say "brought to you by...." |
| Sponsorships | companies that pay to advertise |
| STREAMING MEDIA | email delivers sound/videos |
| Target market | group of very specific customers that a company desires to have as consumers |
| Testimonial | helps to establish trust with the recipients |
| Testimonials | trust with the recipients |
| Text ads | advertising using text based hyper links |
| The Body | text image and sound |
| VIRAL MARKETING | fowarding another message to someone |
| Virtual worlds | still evolving have not been sucessful |
| White space | the blank space between the elemetns |
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